Readership in New Zealand, 12 Months to December 2024
Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2024.
Magazines
| Jan – Dec 2023 | Jan – Dec 2024 | Changes (2023 vs. 2024) | |||||
| Readership ‘000 | % of Population 14+ | Readership ‘000 | % of Population 14+ | % of Population 14+ Gain/Loss | Readership ‘000 Gain/Loss | % Change in Magazine Readership | |
| (unweighted) | 6,254 | 6,252 | |||||
| (POPN ‘000) | 4,236 | 4,365 | |||||
| MASS WOMEN’S MAGAZINES | |||||||
| Australian Women’s Weekly NZ Edition | 120 | 2.8% | 102 | 2.3% | -0.5% | -18 | -15.0% |
| NZ Woman’s Weekly | 92 | 2.2% | 88 | 2.0% | -0.2% | -4 | -4.3% |
| NZ Woman’s Day | 131 | 3.1% | 145 | 3.3% | 0.2% | 14 | 10.7% |
| New Idea | 49 | 1.2% | 62 | 1.4% | 0.2% | 13 | 26.5% |
| That’s Life! | 43 | 1.0% | 38 | 0.9% | -0.1% | -5 | -11.6% |
| WOMEN’S LIFESTYLE MAGAZINES | |||||||
| Lucky Break | 34 | 0.8% | 27 | 0.6% | -0.2% | -7 | -20.6% |
| Mindfood | 80 | 1.9% | 59 | 1.4% | -0.5% | -21 | -26.3% |
| WOMEN’S FASHION MAGAZINES | |||||||
| NZ Fashion Quarterly | 33 | 0.8% | 33 | 0.8% | 0.0% | 0 | 0.0% |
| NZ Weddings & Honeymoons | 27 | 0.6% | 31 | 0.7% | 0.1% | 4 | 14.8% |
| HOME, GARDEN AND FOOD MAGAZINES | |||||||
| Better Homes and Gardens | 20 | 0.5% | 23 | 0.5% | 0.0% | 3 | 15.0% |
| Bunnings Magazine | 55 | 1.3% | 51 | 1.2% | -0.1% | -4 | -7.3% |
| Habitat | 104 | 2.5% | 101 | 2.3% | -0.2% | -3 | -2.9% |
| Home NZ | 52 | 1.2% | 41 | 0.9% | -0.3% | -11 | -21.2% |
| Homestyle NZ | 37 | 0.9% | 39 | 0.9% | 0.0% | 2 | 5.4% |
| NZ Gardener | 100 | 2.4% | 96 | 2.2% | -0.2% | -4 | -4.0% |
| NZ House & Garden | 79 | 1.9% | 97 | 2.2% | 0.3% | 18 | 22.8% |
| Kiwi Gardener | 34 | 0.8% | 43 | 1.0% | 0.2% | 9 | 26.5% |
| Your Home & Garden | 43 | 1.0% | 47 | 1.1% | 0.1% | 4 | 9.3% |
| FOOD & ENTERTAINMENT MAGAZINES | |||||||
| Cuisine | 92 | 2.2% | 86 | 2.0% | -0.2% | -6 | -6.5% |
| Dish | 95 | 2.2% | 103 | 2.4% | 0.2% | 8 | 8.4% |
| HEALTH & FAMILY MAGAZINES | |||||||
| Healthy Food Guide | 17 | 0.4% | 19 | 0.4% | 0.0% | 2 | 11.8% |
| Tots to Teens | 15 | 0.4% | 8 | 0.2% | -0.2% | -7 | -46.7% |
| BUSINESS, FINANCIAL & AIRLINE MAGAZINES | |||||||
| Time | 40 | 0.9% | 30 | 0.7% | -0.2% | -10 | -25.0% |
| KiaOra (Air New Zealand inflight magazine) | 125 | 2.9% | 137 | 3.1% | 0.2% | 12 | 9.6% |
| GENERAL MAGAZINES | |||||||
| Avenues | 30 | 0.7% | 30 | 0.7% | 0.0% | 0 | 0.0% |
| Consumer | 61 | 1.4% | 58 | 1.3% | -0.1% | -3 | -4.9% |
| Good | 41 | 1.0% | 26 | 0.6% | -0.4% | -15 | -36.6% |
| National Geographic | 51 | 1.2% | 41 | 0.9% | -0.3% | -10 | -19.6% |
| NZ Geographic | 30 | 0.7% | 49 | 1.1% | 0.4% | 19 | 63.3% |
| North & South | 59 | 1.4% | 59 | 1.3% | -0.1% | 0 | 0.0% |
| Reader’s Digest | 38 | 0.9% | 28 | 0.6% | -0.3% | -10 | -26.3% |
| Grapevine | 20 | 0.5% | 38 | 0.9% | 0.4% | 18 | 90.0% |
| Metro | 33 | 0.8% | 33 | 0.8% | 0.0% | 0 | 0.0% |
| NZ Life & Leisure | 64 | 1.5% | 68 | 1.6% | 0.1% | 4 | 6.3% |
| New Zealand Listener | 218 | 5.1% | 220 | 5.0% | -0.1% | 2 | 0.9% |
| Art News NZ | 29 | 0.7% | 24 | 0.6% | -0.1% | -5 | -17.2% |
| Heritage NZ | 46 | 1.1% | 52 | 1.2% | 0.1% | 6 | 13.0% |
| Wilderness | 17 | 0.4% | 14 | 0.3% | -0.1% | -3 | -17.6% |
| The Shed | 17 | 0.4% | 8 | 0.2% | -0.2% | -9 | -52.9% |
| TV MAGAZINES | |||||||
| TV Guide | 138 | 3.3% | 113 | 2.6% | -0.7% | -25 | -18.1% |
| SPORTS MAGAZINES | |||||||
| NZ Outdoor Hunting | 37 | 0.9% | 32 | 0.7% | -0.2% | -5 | -13.5% |
| Rugby News | 30 | 0.7% | 27 | 0.6% | -0.1% | -3 | -10.0% |
| MOTORING MAGAZINES | |||||||
| AA Directions | 379 | 8.9% | 382 | 8.7% | -0.2% | 3 | 0.8% |
| NZ Autocar | 20 | 0.5% | 9 | 0.2% | -0.3% | -11 | -55.0% |
| NZ Classic Car | 19 | 0.4% | 18 | 0.4% | 0.0% | -1 | -5.3% |
| NZ Motorhomes Caravans & Destinations | 13 | 0.3% | 18 | 0.4% | 0.1% | 5 | 38.5% |
| FISHING MAGAZINES | |||||||
| Fish & Game NZ | 105 | 2.5% | 106 | 2.4% | -0.1% | 1 | 1.0% |
| NZ Fishing News | 23 | 0.6% | 23 | 0.5% | -0.1% | 0 | 0.0% |
| REAL ESTATE MAGAZINES | |||||||
| Property Press | 58 | 1.4% | 48 | 1.1% | -0.3% | -10 | -17.2% |
| NEWSPAPER INSERT MAGAZINES | |||||||
| Be Well (North Island) | 92 | 2.2% | 53 | 1.2% | -1.0% | -39 | -42.4% |
| Canvas (North Island) | 175 | 4.1% | 184 | 4.2% | 0.1% | 9 | 5.1% |
| Sunday Magazine | 129 | 3.0% | 116 | 2.6% | -0.4% | -13 | -10.1% |
| Viva (North Island) | 111 | 2.6% | 107 | 2.4% | -0.2% | -4 | -3.6% |
| Weekend (North Island) | 114 | 2.7% | 91 | 2.1% | -0.6% | -23 | -20.2% |
| Your Weekend | 101 | 2.4% | 107 | 2.5% | 0.1% | 6 | 5.9% |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or digital (web or app).
| Digital (Web or App) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Jan – Dec 2023 (000’s) |
Jan – Dec 2024 (000’s) |
Jan – Dec 2023 (000’s) |
Jan – Dec 2024 (000’s) |
Jan – Dec 2023 (000’s) |
Jan – Dec 2024 (000’s) |
% change in Total Cross- Platform Audience |
|
| (unweighted) | 6,254 | 6,252 | 6,254 | 6,252 | 6,254 | 6,252 | |
| (POPN ‘000) | 4,236 | 4,365 | 4,236 | 4,365 | 4,236 | 4,365 | |
| New Zealand Herald | 484 | 426 | 1,509 | 1,577 | 1,720 | 1,769 | 2.8% |
| Dominion Post | 145 | 158 | 248 | 243 | 341 | 350 | 2.6% |
| Northern Advocate | 43 | 44 | 97 | 108 | 122 | 133 | 9.0% |
| Waikato Times | 67 | 61 | 124 | 139 | 179 | 190 | 6.1% |
| Bay of Plenty Times | 58 | 44 | 95 | 120 | 142 | 155 | 9.2% |
| Rotorua Daily Post | 19 | 14 | 87 | 73 | 98 | 83 | -15.3% |
| Gisborne Herald | 24 | 28 | 46 | 74 | 60 | 88 | 46.7% |
| Taranaki Daily News | 39 | 45 | 94 | 97 | 116 | 119 | 2.6% |
| Wanganui Chronicle | 25 | 38 | 59 | 72 | 78 | 97 | 24.4% |
| Hawke’s Bay Today | 47 | 55 | 121 | 124 | 149 | 161 | 8.1% |
| Manawatu Standard | 34 | 21 | 81 | 61 | 109 | 79 | -27.5% |
| Wairarapa Times-Age | 14 | 26 | 31 | 38 | 42 | 60 | 42.9% |
| The Press | 119 | 123 | 172 | 211 | 246 | 282 | 14.6% |
| Otago Daily Times | 85 | 92 | 211 | 246 | 259 | 301 | 16.2% |
| Nelson Mail | 30 | 42 | 65 | 69 | 85 | 90 | 5.9% |
| Ashburton Guardian | 12 | 13 | 26 | 30 | 33 | 39 | 18.2% |
| Timaru Herald | 18 | 14 | 45 | 54 | 57 | 62 | 8.8% |
| Southland Times | 24 | 26 | 74 | 80 | 92 | 100 | 8.7% |
| Sunday Star Times | 151 | 125 | 56 | 64 | 195 | 182 | -6.7% |
| Sunday News | 62 | 26 | 39 | 25 | 95 | 50 | -47.4% |
Print is net readership in an average 7 days. Digital is average Website visitation and App usage (if available) in last 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
| Digital (web or app) |
Total Cross-Platform Audience (print, web or app) |
||||||
| Jan – Dec 2023 (000’s) |
Jan – Dec 2024 (000’s) |
Jan – Dec 2023 (000’s) |
Jan – Dec 2024 (000’s) |
Jan – Dec 2023 (000’s) |
Jan – Dec 2024 (000’s) |
% change in Total Cross- Platform Audience |
|
| (unweighted) | 6,254 | 6,252 | 6,254 | 6,252 | 6,254 | 6,252 | |
| (POPN ‘000) | 4,236 | 4,365 | 4,236 | 4,365 | 4,236 | 4,365 | |
| AA Directions | 379 | 382 | 180 | 207 | 460 | 472 | 2.6% |
| Australian Women’s Weekly NZ Edition | 120 | 102 | 63 | 80 | 173 | 160 | -7.5% |
| Dish | 95 | 103 | 118 | 125 | 184 | 187 | 1.6% |
| Fish & Game NZ | 105 | 106 | 77 | 96 | 160 | 171 | 6.9% |
| Habitat | 104 | 101 | 52 | 71 | 146 | 155 | 6.2% |
| Healthy Food Guide | 17 | 19 | 59 | 65 | 71 | 80 | 12.7% |
| Kiwi Gardener | 34 | 43 | 60 | 70 | 85 | 107 | 25.9% |
| Mindfood | 80 | 59 | 100 | 103 | 158 | 150 | -5.1% |
| New Idea | 49 | 62 | 31 | 38 | 74 | 85 | 14.9% |
| New Zealand Listener | 218 | 220 | 54 | 87 | 246 | 264 | 7.3% |
| North & South | 59 | 59 | 96 | 95 | 137 | 138 | 0.7% |
| NZ Gardener | 100 | 96 | 75 | 92 | 155 | 167 | 7.7% |
| NZ House & Garden | 79 | 97 | 81 | 83 | 151 | 158 | 4.6% |
| NZ Woman’s Day & Now To Love | 131 | 145 | 79 | 76 | 184 | 191 | 3.8% |
| NZ Woman’s Weekly & Now To Love | 92 | 88 | 79 | 76 | 153 | 144 | -5.9% |
| Property Press | 58 | 48 | 39 | 46 | 92 | 87 | -5.4% |
| That’s Life | 43 | 38 | 23 | 23 | 58 | 55 | -5.2% |
| Time | 40 | 30 | 11 | 16 | 50 | 45 | -10.0% |
| TV Guide | 138 | 113 | 41 | 54 | 160 | 146 | -8.8% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.
