Roy Morgan Research

Industries

Roy Morgan is known as Australia’s leading market research company and works with a range of different industries to create ready-made reports with the latest research statistics.

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Industries

Alcohol

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Industries

Alcohol

Who is driving the changes in the tightly contested and evolving Australian alcohol market? Our Alcohol research provides the industry currency on consumption and purchase behaviour as well as in-depth profiling of beer, wine, cider, spirit, liqueur and RTD drinkers and non-drinkers.

Industries

Automotive

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Industries

Automotive

Roy Morgan’s Automotive research sets the industry standard for data on consumer car ownership, buying intentions and attitudes.

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Industries

Banking and Finance

With over 15 years of financial services data available, Roy Morgan has become the industry standard in Australia for data relating to consumers’ financial needs, behaviour and value. Along with a range of Ready Made Reports and Profiles available in our Online Store, we are able to provide Customised Research to meet your more specific needs.

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Industries

Consumer Products

From groceries, pharmaceuticals and personal care items to household goods and services, our data enables both large and small players in the manufacturing, supply and marketing chain to identify, understand, communicate with and motivate their customers.

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Industries

Economic, Political and Social

Roy Morgan’s Economic, Political and Social research covers the gamut of our collective interactions, aspirations and opinions.

Industries

Gambling

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Industries

Gambling

Discover the spend, frequency, venue preferences, loyalties and lifestyles of gamblers. Our Gambling research sets the industry standard for data on consumer participation via poker machines, casino table games, wagering and sports betting, lotteries, scratchies and online gaming.

Industries

Media

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Industries

Media

Our Media research provides a unique, 360 degree map of the consumer across all channels: newspapers and magazines, television, radio, cinema, catalogues and internet. We correlate consumption data to a wealth of demographic information and purchase behaviours and attitudes across all consumer products.

Industries

Retail

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Industries

Retail

Complete research into when, why and how customers visit supermarkets, shopping centres, individual stores and online sites – and what they buy there. Our data contains customer attitudes, behaviours and intentions, brand awareness, price considerations, loyalty card membership, satisfaction and market share figures across all major retailers and categories.

Industries

Superannuation

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Industries

Superannuation

Since 1996 Roy Morgan has conducted interviews with Australians holding superannuation or retirement savings account products, collecting the widest range of details including the specific type of product, the fund manager the product is with, the value of the investment and how the investment was obtained.

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Industries

Telecommunications and Technology

Brand-by-brand, product-by-product analysis of Fixed Line, Mobile Phone, Internet, Broadband, Pay TV and Bundling usage, plus Computer, MP3 and Game Console ownership profiles and purchase intention data. Discover market share, adoption rates, satisfaction levels and the communications technology and entertainment systems in your target market’s household.

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Industries

Travel and Tourism

The industry standard for local, national and international holiday data. Discover consumers’ destination preferences and intentions for long and short trips, travel attitudes and behaviours including expenditure, places visited and activities, accommodation, transport, information sources used, booking methods and advertising awareness.

Industries

Utilities

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Industries

Utilities

Deregulation of the utilities industry means consumer research is vital. Our extensive data on household appliances and expenditure, behaviour and product consumption patterns, media usage, brand awareness, as well as analysis of likelihood-to-switch and supply profitability give a competitive edge to electricity and gas retailers.