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Advertising Research
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Advertising Research
From pitch to concept, execution to media planning to performance analysis, our suite of tools will measure the real effectiveness of your television, radio, print, digital and outdoor advertising. Natural Exposure, The Reactor, CoreSearch and AdTracker are industry-leading systems built on decades of analytical research.
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B2B Research
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B2B Research
Nearly 3.5 million Australians make or contribute to business decisions in an average year. From office managers to CEOs, farmers to HR consultants, board members to small business owners, Roy Morgan asks them all about their decision making, industry expectations, turnover and finances, employee numbers and hiring plans, preferred media and a whole lot more.
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Customised Research
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Customised Research
Before commissioning any market research, it’s worth checking with Roy Morgan first.
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International Interviewing
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International Interviewing
Roy Morgan conducts centralised and cost-effective telephone interviewing for multinational brands with an Asia-Pacific base in Australia.
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Online Research
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Online Research
Our customised Online Panels combine the cost-effectiveness and speed of traditional online surveys with the unmatched integrity and reliability of in-depth personal interviewing.
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PitchPLANNER
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PitchPLANNER
If you’re pitching for a new piece of business or working on new product development, we might be able to help tip the scales in your favour. With market insights from across a myriad perspectives, we could fill the knowledge gaps and add the missing dimensions to your presentation.
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Qualitative Research
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Qualitative Research
Roy Morgan Research has extensive experience in a wide range of qualitative research approaches and is able to design customised solutions for testing and evaluating new products and services as well as the attitudes and motivations of potential customers.
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Telephone Interviewing
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Telephone Interviewing
Roy Morgan uses Computer Assisted Telephone Interviewing (CATI) with over 200 centralised interviewing stations.
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Web Audience Measure
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Web Audience Measure
In this increasingly digital age, Australians are more connected than they’ve ever been. The internet has become an indispensable and influential part of our lives, and it’s crucial for marketers, policy-makers and businesses to understand how Australians behave in the online space. With the introduction of our Web Audience Measure (WAM), we can monitor users’ browsing habits even more closely.
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