| 1988 |
| November 1988 |
A Log-Linear Model For Predicting Magazine Audiences |
| June 1988 |
Australian Attitudes |
| May 1988 |
Accuracy of Opinion Polling in Australia |
| April 1988 |
Measurement of International Public Relations Campaigns (download unavailable) |
| April 1988 |
The Demand for New Motor Vehicles |
| April 1988 |
The Future of Values Studies |
| March 1988 |
Parameter Estimation and Applications for a Generalisation
of the Beta-Binomial Distribution (BBD) |
| 1987 |
| August 1987 |
Consumer Purchasing of CHEESE!! |
| 1986 |
| November 1986 |
Australians' Attitudes Towards IVF: A Comparison of the Values of Supporters & Opponents By Margaret Brumby & Michele Levine |
| November 1986 |
Public Opinion Polls Should Not be Banned
& Public Opinion Polls are Accurate |
| October 1986 |
An Overview of Some of the Theory Behind the On-line Casualness System |
| September 1986 |
The Inaccuracy of Telephone Polling - September 1986 |
| September 1986 |
1986 Roy Morgan - Day after Recall Radio Ratings Comparison
with McNair Anderson Diary Radio Ratings |
| May 1986 |
Beyond Demographics |
| January 1986 |
Consumer Confidence, Voting Intention and Approval of Leaders |
| 1985 |
| September 1985 |
The Values And Social Attitudes Of Older Australians Compared With The Young |
| September 1985 |
Surveys by the Morgan Gallup Poll on Australian Federal Elections 1946-84 |
| August 1985 |
Experimental Readership Research |
| 1984 |
| August 1984 |
Memo to Subscribers on Calculation of Pairs for Weekly Publications |
| February 1984 |
The Dirichlet Multinomial Distribution As A Magazine Exposure Model |
| 1983 |
| June 1983 |
How a Composite Method Has Overcome Telescoping, Prestige
& Replication in Readership Research |
| May 1983 |
Alphabetical listing of Morgan Gallup Polls (1941-1982) |
| May 1983 |
Marketing News - Section 1 |
| January 1983 |
Developing a Magazine Readership Validating Technique |
| 1982 |
| June 1982 |
How Media Directors View Reach/Frequency Estimation |
| May 1982 |
Casualness Statistics By Age & Sex, Report 1 |
| April 1982 |
A New Approach in Audience Measurement for Print Media |
| March 1, 1982 |
Magazine Readership and Images |
| February 1982 |
Readership Research: Need for Australian Advertisers and Agencies to Act |
| 1981 |
| April 1981 |
Australian Outlook |
| February 1981 |
Readership Research: Need for Australian Advertisers and Agencies to Act |
| January 1981 |
Telescoping: The Skeleton in the Recent Reading Closet |
| January 1981 |
Telescoping: The Skeleton In The Recent Reading Closet
(Summary Of Key Points) |
| 1980 |
| October 1980 |
Labour Tax Cuts and Petrol Price Policies Popular |
| June 1980 |
The Role Of The Mass Media In US Presidential Campaigns |
| May 1980 |
Readership Research Today and Tomorrow |
| January 1980 |
ARF Comparability |
| 1979 |
| October 1979 |
Energy crisis or not - Government to blame for petrol price |
| March 1979 |
International Conference on Consumer Behaviour |
| 1977 |
| December 1977 |
Understanding Buyer Behaviour by A.S.C. Ehrenberg and G.J. Goodhardt |
| 1976 |
| March 1976 |
Reach Of Multiple Issues Of Individual Publications And Combinations |
| 1975 |
| December 1975 |
Election Predictions by the Australian Gallup Poll (1946-1972) & Morgan Gallup Poll (1973-1974) |
| December 1975 |
The Polls on the Federal Election, December 1975 |
| August 1975 |
New way to measure consumers' judgements |
| March 1975 |
Comparison of Approval of the Leaders and Voting Intention 1969-1974 |
| 1974 |
| August 1974 |
Survey of Election Issues and Electoral Reform |
| August 1974 |
A New Look at the Australian Voter |
| January 1974 |
Letter and report to Sir Philip Jones: Regular & Casual Readers of Melbourne & Sydney Daily Newspapers - 1971-1973 |
| January 1974 |
Reach And Frequency Estimation Services |
| 1973 |
| December 1973 |
"Double Interview" Survey: Swinging Voters |
| November 1973 |
Prompt Aids In Readership Research |
| January 1973 |
Magazine Readership: Is There Something Wrong? |
| 1972 |
| December 1972 |
Roy Morgan at the Canberra Press Club |
| August 1972 |
Readership of Magazines |
| April 1972 |
Measuring the Audience of Magazines |
| February 1972 |
The Accumulation Of Audiences For Australian Publications |
| January 1972 |
A Philosophy - Roy Morgan Research Readership |
| 1970 |
| December 1970 |
Australian Outlook |
| October 1970 |
Personal Media Probabilities |
| August 1970 |
Research In Advertising: Gaps and Opportunities For The Next 3 Years |
| 1969 |
| January 1969 |
A New Look At Reach And Frequency |
| 1967 |
| January 1967 |
Advertising Reach and Frequency in Magazines |
| 1964 |
| 1964 |
Letters from Elmo Wilson & Polls on the Federal Election 1964 |
| 1946 |
| 1946 |
Letters to Bill Gaskill |
| 1945 |
| February 1945 |
Readership and Listing Surveys 1944/45 |
| 1943 |
| February 1943 |
Letters from William T Fox 1943 & 1947 |
| 1941 |
| December 1941 |
Public Opinion Polls - The Gallup Method |
| September 1941 |
Sydney Sun Reader Interest Survey Paper published by Sydney Sun - September 1941 |
| 1941 |
Letters from Mr & Mrs Magruder to Roy Morgan - 1940 & 1941 |
