Roy Morgan Community Privacy Policy
This privacy policy (“Policy”) aims to give you information on how Roy Morgan Research Ltd collects and processes your personal information. Roy Morgan Research Ltd. has engaged RealityMine Ltd to provide software applications and data processing services for the purposes set out in this Policy.
This Policy applies to all Roy Morgan Research’s respondents from Australia, who agree to participate in research programs (“Program”) that involves downloading and installing to their mobile device or computer a software application (the “App”) developed by RealityMine Ltd.
To view our general privacy policy click here: www.roymorgan.com/legal/privacy
What is Roy Morgan Community App?
Roy Morgan Community App is an application that collects information on online behaviour from thousands of anonymous users like you. This information is used to help create a more relevant, interesting and entertaining online experience for all Australians.
Just as television ratings identify which programs attract the most viewers, the data collected by the Roy Morgan Community App allows us to determine the popularity and importance of different websites and applications.
We may collect, use, store and transfer different kinds of data about you (see below).
This information is collected and transmitted to us by the App ‘in the background’. It does not require any further activation on your part. We call this ‘passive tracking’.
The App will either install the “Meter” (a piece of software on your device to collect the data described above) and/or will establish the “VPN” (a profile on your device to direct all internet data generated by and for your device through the App to enable us to collect the data).
On Android devices the app uses Accessibility services. Roy Morgan is using the respective permissions with active consent by the end-user. The Accessibility permissions are used for analysing the application and web usage on this device as part of an opt-in market research panel.
Regardless of whether data is collected via the Meter, VPN or Accessibility services, we will only use any personal information about you as described in this Policy.
The Application may collect the following types of information:
1. Personal information: This includes information about you (such as your name, signature, address, phone number or date of birth) from which you can be identified or information from which you can otherwise be identified, and may include personal, financial and health information (subject to the process described below in the section entitled “Protecting Personal & Sensitive Information”).
2. Online browsing: This includes the sites you visit and apps you use, including websites/apps, social networks or streaming services, and your interactions with them.
3. Online activities: This includes the search terms you enter and the results of such searches, the videos you view, the products you shop for online, information you enter into forms, the materials you download or upload, the advertisements you see, cookies on websites you visit, information and content on sites or apps that you visit or use.
4. System information: This includes information about the device and browser that you are running on, including the IP address of the device, how the Application is operating, and which other applications are installed or running.
5. Mobile Usage Information, which refers to information about your use of your mobile device which we are able to collect if you have downloaded and installed one of our Applications/VPN profiles on your device. Please note this information is collected and transmitted to us ‘in the background’ and does not require any further activation on your part. We call this ‘passive tracking’, and may include the following types of information:
Information about your internet browsing habits – how much time you spend browsing the internet on your mobile device or computer, the sites you visit or apps you use, and the terms of any search you carry out; and
Information about your usage of other apps and features (such as the camera, though we do not collect any photos) on your mobile device, including the identity of the apps and features, when you downloaded them, how often you use them and for how long.
6. Information we can deduce from combining the above information – e.g., what apps you were using just before you searched for particular information using your mobile device’s internet browser.
7. Operating system capabilities to view to contents of your applications such as Accessibility services.
8. The AdvertiserID/IDFA of your device.
The above list is not a comprehensive list of every single data element.
Typically, panel members’ personal information is stripped from all the data we use so that only de-identified data is combined into consumer segments and reported upon as aggregated (or grouped) results. Consumer segments are pools of users who have common interests or characteristics, for example, “women between the ages of 28-34 interested in travel websites.” Once aggregated, the results and consumer segments are shared with clients of Roy Morgan and other parties as described in this Policy.
If you wish at any stage to turn off this passive location tracking, you will need to uninstall the Application, by following all of the defined steps from the instructions set out in the Application Removal section below.
Cookies
We may collect certain information in part through the use of a technology called a “cookie.” A cookie is a small text file that is saved to your device using your browser, which allows sites to recognise you and store preferences and other information if you return to the site using the same device and browser.
We use temporary session cookies during the download, registration process and use of our website to correctly identify the research panel that you have joined, enable the creation of a unique, anonymous identifier and to trigger the download process.
We may use cookies apart from the App and link that data to other data in your profile, including data that is collected through your use of the App.
You may remove cookies and/or control their operation by adjusting your browser settings. Please visit the ‘help’ section of your browser for more information.
Who has access to this data?
From time to time Roy Morgan may use other business service providers or contractors to perform business functions necessary for our research. Where it may be necessary to share the data collected, or if required by law, data will always be provided in aggregated form. No personal information is ever shared without your consent or for any purpose other than for market research.
In respect of the information we collect about you, you have the right to request:
- access to the personal information we hold about you. You will need to contact research-community@roymorgan.com
- the correction of your personal information when incorrect, out of date or incomplete. You will need to contact research-community@roymorgan.com to correct this.
- that we stop using your personal information.
- that we stop any consent-based processing of your personal information after you withdraw that consent.
If you would like to modify or remove personal information that is held by us, then you should contact research-community@roymorgan.com with your specific requests. Your access rights do not include the ability to access, modify or remove personal information, clickstream data, information that has been inadvertently collected as described above or information that has already been shared with a third party as permitted by this Policy.
How is data stored and protected?
We store all your personal information on servers in Australia. Your usage data may be stored on the servers in the Republic of Ireland, the United Kingdom and the US.
We have put in place appropriate technical and organisational measures to protect your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a strict duty of confidentiality and to protect your privacy.
We have also put in place procedures to deal with any suspected personal information breach, and will notify you and any applicable regulator of a breach where we are legally required to do so.
Application Removal
You can remove the App from your device at any time.
Be aware that the App may still continue to operate and collect and send data to us even if you use the “private browsing” or similar setting on your browser. To completely stop the operation of the App and the collection of data from your device, you must remove the App from your device. You can do this as follows.
- If you are using an Android phone, simply open ‘Settings’, scroll down to Apps, find Roy Morgan Community App, and then click ‘Uninstall’. This will also remove the VPN profile. You will then need to remove the Root Certificate from your settings.
- If you are using an iPhone, simply hold down on the app icon. When an ‘X’ appears above Roy Morgan Community App, tap the ‘X’ to remove the application. You must then remove the VPN profile from your device by going to ‘Settings’, ‘General’, ‘Profiles’ and then removing the VPN profile and root certificate
- If you are using a Windows machine, find Roy Morgan Community in ‘Programs and Features’, double click to bring up the uninstallation wizard and click ‘Uninstall’. Following these steps will automatically remove all browser extensions.
- If you are using an OSX machine, Force Quit Roy Morgan Community, drag the application to the trash and then empty the trash.
Following these steps will automatically remove all browser extensions.
If you are not able to quickly and easily opt-out from data collection, we can and will help you if you ask. If you have any questions regarding removal or opting-out, you should contact research-community@roymorgan.com.
Further information
Roy Morgan complies with Australia’s Privacy Act 1988 (Cth) and the General Data Protection Regulation (EU) 2016/679) (GDPR). Our privacy policies and associated protection practices have been developed to ensure that Roy Morgan meets the requirements of Australian Privacy law and the GDPR.
For the purposes of our compliance with the GDPR, the term “personal information” in this policy should be read as “personal data” in relation to our obligations under the GDPR.
All general queries, concerns or complaints should be directed to our Privacy Officer via the contact details listed below. If your complaint is regarding removal of your contact details from our records we will confirm in writing to you as soon as this is actioned. Our privacy officer or their representative will contact you for all other queries.
Privacy Officer
Phone: 1-800 337 332
Email: privacyofficer@roymorgan.com
Address:
Privacy Officer
Roy Morgan Research
GPO BOX 2282U
Melbourne, VIC 3001
Australia
