Roy Morgan WorkSpace™
AI-driven content creation, powered by Roy Morgan's unparalleled consumer insights
Unlock Data-Driven Insights with WorkSpace™
Roy Morgan WorkSpace™ empowers marketers with the tools needed to thrive in a competitive landscape. Backed by the voice of 1 million Australians, WorkSpace™ offers unparalleled access to consumer preferences, enabling you to craft marketing strategies that truly resonate. Its user-friendly platform ensures a seamless experience, allowing you to focus on what matters most: connecting with your audience. Backed by decades of consumer research and sophisticated analytical frameworks, WorkSpace™ supports your marketing goals, driving growth and enhancing brand loyalty. Discover how WorkSpace™ can transform your approach to marketing today.
Unleash the Power of Generative AI
WorkSpace™ goes beyond generic AI. By fusing advanced AI algorithms with Roy Morgan’s unparalleled consumer insights and analytical frameworks, we deliver truly predictive intelligence. Imagine generating a fully segmented audience and highly persuasive copy in just a few clicks. WorkSpace™ makes it possible. Our AI-powered copywriting tool crafts compelling content for everything from digital ads and EDMs to landing pages, ensuring your messaging resonates deeply with your target audience and drives meaningful engagement. With WorkSpace™, anyone can become a copywriting expert, effortlessly scaling their content creation and maximising impact.
Your Choice of 1000's of Audiences
Choose from over 100,000 ready-made and custom consumer profiles using Roy Morgan Single Source, upload 1st party data, such as your customers, or use a Helix Personas profile generated from a web pixel or a catchment area.
WorkSpace™ Does More Than Write
Generate high-quality copy variations, get image recommendations, and receive precise targeting suggestions – all in one platform. Get the complete package with just a few clicks.
Understand Consumer Choice Like Never Before
Our unique analytical frameworks, developed by leading data scientists and sociologists, unlock the ‘why’ behind consumer decisions, giving you a competitive edge.
Your Brand, Your Voice
Seamlessly blends your brand’s unique tone of voice with the power of Roy Morgan’s extensive data, generating high-quality content that’s indistinguishable from your internal copywriters.
