Total News maintains readership growth
Total News readership is up 0.8 per cent for the 12 months to June 2022 as news reaches 97 per cent of Australians over the age of 14.
The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an increase of 0.8 per cent compared to the same period last year.
The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to June 2022 and show that Total News reaches 97 per cent of the population aged 14+. Total News represents all news brands across print and digital as well as standalone news websites as one media channel.
While digital is the growth engine for news and the preferred medium for most readers (19.6 million) almost two in three readers (12.6 million) engage with printed newspaper formats.
TOTAL NEWS READERSHIP
READERSHIP DEMOGRAPHICS
ThinkNewsBrands General Manager Vanessa Lyons said: “In any given week, 18.9 million Australians read news to stay informed, entertained and aware. According to Roy Morgan data, that is more than the number of Australians consuming milk, drinking coffee or logging into Facebook.
“It’s a phenomenal number and even more phenomenal that readership of Total News continues to grow. This is testament to the important role news brands play in the lives of Australians and it shows what an unbeatable package Total News is for advertisers looking to connect with audiences.”
TOP 10 MOST READ NEWS BRANDS
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June 2022. Total News is defined as Australians aged 14+ reading news in print and/or news in digital. Digital news includes Australian publishers’ news websites/apps, Apple news and non-Australian owned news. It also includes ABC news and Google news.
About ThinkNewsBrands
Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally-produced premium news content is the best partner for advertisers looking to grow their brands and businesses.
Find out more: thinknewsbrands.com.au.
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Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
