Disney+ powers growth in New Zealand’s viewership of Subscription TV over the last year
New data from Roy Morgan shows over 2.9 million New Zealanders aged 14+ now watch Subscription TV in an average four weeks – encompassing well over two-thirds (71%) of all New Zealanders.
Despite most pandemic restrictions being relaxed total viewership of Subscription TV in New Zealand has increased 3.4% from a year earlier to 2,954,000, an increase of 99,000.
Disney+ is the stand-out performer over the last year and is now watched by 1,246,000 people in an average four weeks, a stunning increase of 481,000 (+62.8%) from a year ago.
However, despite the excellent growth for Disney+, it is Netflix which remains by far the most popular service and is now watched by 2,256,000 people in an average four weeks, an increase of 102,000 (+4.7%) on a year ago.
In clear second place is Sky with 1,386,000 viewers, an increase of 5,000 (+0.4%) on a year ago. The total figure for Sky includes the long-running Sky TV, the newer Neon streaming service, and the Sky Sport Now streaming service (formerly known as FAN PASS) which now has over 210,000 viewers.
Also growing quickly over the past year is Amazon Prime Video which now has 460,000 viewers, an increase of 166,000 (+56.6%) on the June quarter 2021.
There are 629,000 New Zealanders now viewing one of multiple other services including Spark Sport, Apple TV+, YouTube Premium, Vodafone TV, Google Play and Tubi. Viewership of these services increased by 57,000 (+10.1%) over the last year.
This new pay television data has been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over six thousand New Zealanders each year.
Number of New Zealanders watching subscription television (SVOD/ Pay TV)
Source: Roy Morgan Single Source New Zealand, April – June 2021, n= 1,666. April – June 2022, n= 1,656. Base: New Zealanders aged 14+.
Roy Morgan CEO Michele Levine says Disney+ has been the big winner in the New Zealand Subscription TV market over the last year growing it’s audience by over 60% to well over 1.2 million viewers despite most pandemic related restrictions being relaxed:
View our range of New Zealand Pay TV/Subscription TV Customer Profiles.
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Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
