Aussie Broadband wins the ‘Best of the Best’ Award for Customer Satisfaction for the first time
Aussie Broadband has won the Roy Morgan ‘Best of the Best’ Customer Satisfaction Award for the first time – just ahead of car manufacturer Skoda, ubiquitous liquor store chain Dan Murphy’s and supermarket chain ALDI.
The ‘Best of the Best’ award goes to the company that achieved the highest customer satisfaction of all 38 winners in the Annual Roy Morgan Customer Satisfaction Awards.
Recent winners of the annual Award include liquor store Cellarbrations and car manufacturers Isuzu UTE and Lexus.
View a full list of all 38 of the Roy Morgan Customer Satisfaction Award Winners here.
Aussie Broadband enjoyed a stellar year winning not only the Mobile Phone Service Provider of the year for the first time but also the Internet Service Provider of the Year for a third time.
Aussie Broadband had customer satisfaction of an exceptional 97.5% in 2023 to beat Car Manufacturer of the Year Skoda by the barest of margins in second place with 97.1%.
Other category winners to perform strongly included Liquor Store of the Year Dan Murphy’s on 96.1%, Supermarket of the Year ALDI on 95.7%, Mobile Handset Provider of the Year Apple iPhone on 94.8%, Bank of the Year P&N Bank on 94.7%, General Insurer of the Year RAA on 94.1%, Clothing Store of the Year Suzanne Grae and Private Health Insurer of the Year St Lukes, both on 93.6%, and Neobank of the Year, Up (93.5%).
Top 10 Roy Morgan Customer Satisfaction Award Winners
Source: Roy Morgan Single Source (Australia). An average of approximately 60,000 Australians per 12 month period aged 14+ interviewed in the time periods of 12 months to January 2023 through to 12 months to December 2023.
Michele Levine, Chief Executive Officer, Roy Morgan says Aussie Broadband has streaked the field in 2023 winning the prestigious ‘Best of the Best’ Award for the first time with an average customer satisfaction rating of an exceptional 97.5% - a record high:
“Aussie Broadband had an outstanding year during 2023 by winning not only Roy Morgan’s sought after ‘Best of the Best Award’, but also its first Mobile Phone Service Provider of the Year Award and a third Internet Service Provider of the Year Award.
“Aussie Broadband is the first ever business to win three awards in the same year.
“Aussie Broadband notched up ten monthly victories in the Internet Service Provider category – including two streaks of five monthly wins in a row – as well as six monthly victories in the Mobile Phone Service Provider category for a total of 16 monthly satisfaction wins.
“Even more impressive than winning 16 monthly satisfaction awards was Aussie Broadband’s 97.5% average customer satisfaction in the Mobile Phone Service Provider category – a new record high. This record exceeds that of previous ‘Best of the Best’ Award winner Lexus in 2019 of 96.8%.
“Special mention must go to standout Car Manufacturer of the Year Skoda. Skoda won an impressive ten monthly customer satisfaction awards and had an average customer satisfaction rating of 97.1% – enough to have won every other ‘Best of the Best’ Award in previous years.
“There were also stellar performances by third-placed Liquor Store of the Year Dan Murphy’s (96.1% – and 12 monthly wins), fourth-placed Supermarket of the Year ALDI (95.7% – and 12 monthly wins) and fifth-placed Apple iPhone (94.8% – and eight monthly wins).
“Five companies with consecutive strong results which were in the top 10 last year, as well as this year, included the aforementioned Skoda, Dan Murphy’s, ALDI and Apple iPhone as well as the eighth placed Suzanne Grae (93.6% – and 12 monthly wins).
“There were two first-time winners to land in the Top 10 Roy Morgan Customer Satisfaction Award Winners led by Bank of the Year P&N Bank in sixth place on 94.7% and Bendigo and Adelaide Bank subsidiary Up which took out 12 monthly awards among Neobanks with an average customer satisfaction rating of 93.5%.
“The business and brands featured in Roy Morgan’s ‘Best of the Best’ Customer Satisfaction Award have outperformed all rivals from within their respective industries as well as other companies across the 38 different categories of winners.
“Congratulations to all Annual Customer Satisfaction Award Winners highlighted here and we look forward to seeing which companies can retain their high ratings and continue providing excellent customer satisfaction over the next year.”
The Roy Morgan Customer Satisfaction Awards highlight the winners but this is only the tip of the iceberg. Roy Morgan tracks customer satisfaction, trust and distrust, engagement, loyalty, advocacy and NPS across a wide range of industries and brands. This data can be analysed by month for your brand and importantly your competitive set, and Roy Morgan can also provide the key drivers of these metrics to identify the specific levers for improvement.
The data that determines who wins comes from Roy Morgan’s massive Single Source survey compiled from in-depth interviews with over 60,000 consumers from all around Australia.
Need to know how you stand in customer satisfaction?
Check out our rankings and related customer satisfaction reports by industry and brands atwww.customersatisfactionawards.com
For comments or more information about Roy Morgan’s Customer Satisfaction data, please contact:
Roy Morgan Enquiries
Office: +61 (3) 9224 5309
Customer Satisfaction is tracked monthly for the following brands: AAMI, ActewAGL, Adelaide Bank, AGL (incl. Amaysim, Click Energy & PowerDirect), ahm Health Insurance, AIA Australia (incl Comminsure), Air Canada, Air New Zealand, Airasia X, Alcatel, Aldi, Aldi Liquor, ALDI Mobile, Alfa Romeo, Alinta Energy, Allianz, Allianz Global Assistance, Amart Furniture, Amaysim (Including Vaya), Amaysim Energy, Amazon, Amcal, American Airlines, AMP, ANSVAR, ANZ Bank, ANZ Smart Choice Super, APIA (Australian Pensioners Insurance), Apple iPhone, Asos, Aston Martin, Bentley, Jensen, Morgan, Rolls Royce, Audi, Aurora Energy, Aussie Broadband, Australian Ethical Investment, Australian Military Bank (incl. Australian Defence), Australian Retirement Trust (incl. Australian Retirement Trust, QSuper & Sunsuper), Australian Unity (incl. Big Sky), AustralianSuper (incl. AustralianSuper, Club Plus & LUCRF), Auswide Bank (incl. Wide Bay Capricorn B.S., Your Credit Union (YCU), Queensland Professional), Autobarn, Autopro, Aware (incl. Aware, First State, Stateplus & VicSuper), Bananacoast Community, Bank Australia (incl. Bankmecu), Bank First (incl. Victoria Teachers Mutual Bank), Bank of Melbourne, Bank of Queensland, Bank of us (incl. B&E), Bank SA, BankVic (incl. Police Association Credit (VIC)), BankWest, Belong, Bendigo Bank, Best & Less, Betta Home Living, Betts, Betty's Burger, Beyond Bank Australia, Big W, Bingle, BlackBerry, BMW, BNT – Bras N Things, Bonza, Boost, Bottlemart, Brighter Super, British Airways, Budget Direct, Bunnings, BUPA, BWS (Beer Wine Spirits), BYD, Cadillac, Capricornia, CARE Super, Catch, Cathay Pacific, CBHS, Cbus (Cbus & Media Super), Cellarbrations, Cellarmasters, CGU Insurance, Cheap As Chips, Chemist Warehouse, Chery, Chevrolet, Chicken Treat, China Southern Airlines, Chrysler, Circles. Life, Citroën, Clearview, Click Energy, Coles, Coles Insurance, Coles Mobile, Colonial First State, Commonwealth Bank, Community First, Costco, Cotton On, CovaU, Credit Union SA, Crust Pizza, Cupra, Daewoo, Daihatsu, Dan Murphy's, David Jones, DealsDirect.com.au, Defence Bank (incl. Defence Force Credit), Defence Health, Defence Service Homes Insurance, Delta Airlines, Dick Smith, Dimmeys, Discount Drug Stores, Dodge, Dodo, Domino’s Pizza, Donut King, Duncan's (Hotel Bottle Shop), Duncan's (Individual Retailer), Eagle Boys Pizza, eBay, Elders, Elgas, Emirates, EnergyAustralia, Equip (Catholic Super & Equip Super), Ergon Energy, Etihad Airways, Everyday Mobile from Woolworths, Exetel, Fantastic Furniture, Fasta Pasta, Felix Mobile, Ferrari, Lotus, Lamborghini, Fiat, Fiji Airways, First Choice Liquor, Fishponds.com.au, Foodland, Foot Locker, Ford, Foton, Foxtel, Freedom, Future Super, G&C Mutual Bank (incl. SGE (State Government Employees)), Garuda Indonesia, Genesis, GIO Insurance, GloBird Energy, Gloria Jean’s, GMF Health, GMHBA, Google phone, Goulburn Murray, Great Southern Bank (incl. CUA), Great Wall, Greater Bank, Grill’d, Guardian, Guzman Y Gomez, GWM (Was Great Wall)/Haval , H&M, Harris Scarfe, Harvey Norman, Haval , Hawaiian Airlines, HBF, HCF, Health Partners, Henry Bucks, Heritage Bank, HESTA, HIF (Health Insurance Fund), Hog's Breath Café, Holden, Holden Special Vehicle (HSV), Hollard Insurance Partners (was Comminsure), Home Timber and Hardware, Honda, Horizon, Horizon Power, HOSTPLUS (incl. HOSTPLUS, Intrust & Statewide), HSBC, HTC, Huawei, HUB24, Hudsons, Hume Bank (incl. Hume Building Society), Hummer, Hungry Jack's , Hyundai, IGA, IGA Liquor, iiNet, Ikea, Illawarra Credit Union, IMB Bank , Infiniti, ING, Insuranceline, Internode, IOOF, iPrimus , Isuzu Ute, Jack's Café, Jacqui E, Jaguar, Jay Jays, JB Hi-Fi, Jeanswest, Jeep, Jetstar, Just Jeans, Just Wines , K Hub, Katies, KFC, Kia, Kleenheat Gas, Kmart, Kogan, Kogan Energy, Kogan. com, LA Porchetta, Laithwaite's , Land Rover, Latrobe Health Services, LDV, Lebara Mobile, Lexus, LG, Liquor Barons, Liquor King, Liquor Legends, Liquor Xpress, Liquorland, Lowes, Lumley Insurance, Lumo Energy, Lycamobile , Macquarie, Mad Mex, Mahindra, Maitland Mutual, Malaysia Airlines, Manchester Unity, Maserati, Mate , Mathers, Mazda, McCafé, McDonald’s, ME Bank, Medibank Private, Mercedes-Benz, Mercer (incl. Mercer, BT Super, Asgard Super), MG, Michel's Patisserie, Microsoft phone, Millers, Mini, Mitre 10, Mitsubishi, MLC, Momentum Energy, Moose Mobile, More Telecom, Motorola, Muffin Break, My Chemist, Myer, MyState Bank, nab/National Australia Bank, Naked Wines, Nando's, Newcastle Permanent B.S., Nexus, NIB, Nissan, Noble Oak, Nokia, Noni-B, Noodle Box, Northern Inland (NSW), Novo Shoes, NRMA, OnePath, Opel, Oporto, Oppo, Optus, Orange Credit Union, Origin Energy, P&N Bank (incl. Police & Nurses (WA)), People's Choice Credit Union, Peugeot, Pharmacy 4 Less, Pizza Capers, Pizza Hut, Platypus Shoes, Plum, Polestar, Police Credit Union (SA & NT), Porsche, Portmans, Powerdirect, Powershop, PowerWater Corporation, Priceline Pharmacy, Proton, Qantas, Qantas Wine Club, Qantaslink, Qatar Airways, QBank (incl. Queensland Police), QBE, Qudos Bank (incl. Qantas Credit Union), Queensland Country, RAA, Rabobank, RAC, RACQ, RACQ Bank (incl. QTMB), RACT, RACV, RAM, Real Insurance, Rebel, Red Energy, Red Rooster, Regional Australia Bank (incl. Community Mutual), Renault, Repco, Resolution Life (was AMP), REST Super, Retravision, REX (Regional Express), Rivers, Rockmans, Rover, Rural Bank, Saab, Samsung, Schnitz, Scoot, SEAT, Secret Bottle, Service One Alliance Bank (incl. Service One), SGIC (SA), SGIO (WA), Shannons, Simply Energy, Singapore Airlines, Sip'n Save, Skechers, Škoda, Smart, Sony, Sony Ericsson, Soul Origin, Soul Pattinson, Southern Cross, Southern Phone, Spendless Shoes, Spirit Super (incl. Tasplan, MTAA Super & Spirit Super), Sports Power, Sportsco, Sportsgirl, Ssangyong, St. George, St. Lukes Health, Starbucks Coffee, Subaru, Subway, Summerland, Sumo Energy, Suncorp, Suncorp Insurance, Sunsuper, Supercheap Auto, Superloop, Sussan, Suzanne Grae, Suzuki, Swann Insurance, Synergy, TAL (incl St George, Westpac, Asteron), Tangerine, Tango Energy, Target, Target Country, Tas Gas, Teachers Health, Teachers Mutual Bank, Telstra, Telstra BigPond, Telstra Energy, Terry White Chemmart, Tesla, Thai Airways, The Athlete's Foot, The Bottle-O, The Coffee Club, The Good Guys, THE ICONIC, The Reject Shop, Thirsty Camel, TIO, Toyota, TPG, TransACT Internet, True Value Hardware, Teachers Union Health, UBank, UniSuper (incl. Unisuper & Australian Catholic), United, Up, Vanguard, Vero, Vintage Cellars, Virgin Atlantic, Virgin Australia , Virgin Australia (incl. Virgin Samoa) , Vodafone, Volkswagen, Volvo, WAW, Westfund, WestNet , Westpac, WFI, Williams Shoes, Wine Direct, Wine Selectors , Woolworths, Youi, Zambrero, Zara, Zurich, Zurich (incl OnePath).
About Roy Morgan
Roy Morgan is Australia’s largest independent Australian research company, with offices in each state, as well as in the U.S. and U.K. A full-service research organisation, Roy Morgan has over 80 years’ experience collecting objective, independent information on consumers.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
