Roy Morgan Launches WorkSpace: An AI-Powered Platform for Data-Driven Communications

Roy Morgan announces the launch of Roy Morgan WorkSpace, a cutting-edge AI-powered cloud-based platform, designed to empower businesses with a new level of data-driven, communication capabilities.

Leveraging over 80 years of consumer research, sophisticated analytics frameworks and backed by the voice of over 1 million Australians, Roy Morgan WorkSpace is set to transform how businesses approach everyday challenges such as customer, staff or shareholder communications, using insights that are fast, actionable, and accessible.

The creation of WorkSpace was inspired by dozens of in-depth interviews with our clients, conducted over the past year. "Our clients were clear: they don’t just need more data—they need answers," says Howard Seccombe, Chief Digital Officer of Roy Morgan. "WorkSpace is our response to that call. It goes beyond providing crosstabs; it delivers solutions that align with the demands of today’s fast-paced business environment. We listened, and we acted."

“Imagine producing a persuasive Facebook advertisement (or any other communication channel) that resonates for your unique target audience(s) on message, and in your ‘brand’ voice – in seconds; and then producing a near infinite number of such ads for different times of day, locations and situations.”

Today it’s possible in Roy Morgan WorkSpace

Today businesses need to do more with less, and WorkSpace is designed to support the needs of both data power users and teams seeking efficiency, via automation of common tasks and better ways to collaborate. WorkSpace’s first application is a ‘Copy Engine’, which simplifies and enhances copywriting for communications. "Every business needs to communicate effectively," Howard Seccombe explains. "The Copy Engine enables our clients to create compelling, relevant messaging in just a few steps, ensuring that their brand voice resonates and drives engagement. It enables anyone to be a copywriter & makes the whole process scalable & the copy more persuasive for your audience."

WorkSpace isn’t just another AI tool: it is an exceptionally smart platform, based on real Roy Morgan data from real people, together with proven & trusted frameworks for understanding consumer choice by leading psychologists & sociologists. The platform provides deep insights into consumer motivations and behaviours. This unique foundation allows WorkSpace to identify emotionally similar audience segments, providing support for targeted communication strategies that connect more deeply with audiences.

View the Roy Morgan WorkSpace™ launch webinar:

A New Approach to Identifying Target Audiences

A principal component of WorkSpace that makes it very different to the many ChatGPT driven tools out there, is the ability to create audiences using ‘real’ data. Clients will be able to identify and target audiences leveraging over 100,000 ready-made profiles using Roy Morgan Single Source, by uploading their own 1st party data or by using Helix Personas. “We believe the ability to load 1st party data is a game-changer as WorkSpace unlocks the value of your own customer data in a truly unique and powerful way,” Howard Seccombe says.

Proof of Performance

WorkSpace’s effectiveness has already been demonstrated. In a recent A/B test, Roy Morgan’s Copy Engine outperformed a traditional creative agency’s Facebook ad, with 75% of the audience preferring the ad created by WorkSpace. Another test showed the platform’s email campaigns achieving 1.4 times higher open rates and 2.4 times greater click-through rates than those written by an agency.

"This launch is only the beginning," Howard Seccombe says. "WorkSpace is modular, allowing us to add new solutions over time. We are already working on our next engine: a channel planning tool that will recommend the media spend allocation across media channels for your target audience. We’re excited to continue evolving this platform alongside our clients, ensuring that they have the tools they need to thrive in an increasingly complex world."

For comments or more information please contact:

Howard Seccombe
Chief Digital Officer
Email: howard.seccombe@roymorgan.com

Visit the Roy Morgan website to learn more about Roy Morgan WorkSpace. 

To arrange a briefing of Roy Morgan Workspace call (+61) (3) 9629 6888 or email askroymorgan@roymorgan.com.

About Roy Morgan

Roy Morgan is Australia’s largest independent Australian research company, with offices in each state, as well as in the U.S. and U.K. A full-service research organisation, Roy Morgan has over 80 years’ experience collecting objective, independent information on consumers.

Unlock Data-Driven Insights with WorkSpace™

Roy Morgan WorkSpace™ empowers marketers with the tools needed to thrive in a competitive landscape. Backed by the voice of 1 million Australians, WorkSpace™ offers unparalleled access to consumer preferences, enabling you to craft marketing strategies that truly resonate. Its user-friendly platform ensures a seamless experience, allowing you to focus on what matters most: connecting with your audience. Backed by decades of consumer research and sophisticated analytical frameworks, WorkSpace™ supports your marketing goals, driving growth and enhancing brand loyalty. Discover how WorkSpace™ can transform your approach to marketing today.

Unleash the Power of Generative AI

WorkSpace™ goes beyond generic AI. By fusing advanced AI algorithms with Roy Morgan’s unparalleled consumer insights and analytical frameworks, we deliver truly predictive intelligence. Imagine generating a fully segmented audience and highly persuasive copy in just a few clicks. WorkSpace™ makes it possible. Our AI-powered copywriting tool crafts compelling content for everything from digital ads and EDMs to landing pages, ensuring your messaging resonates deeply with your target audience and drives meaningful engagement. With WorkSpace™, anyone can become a copywriting expert, effortlessly scaling their content creation and maximising impact.