Roy Morgan welcomes Adele Labine-Romain as Head of Travel & Tourism
Roy Morgan is proud to announce the appointment of Adele Labine-Romain, a highly respected voice in the tourism sector, as Head of Travel & Tourism. Adele’s arrival coincides with Roy Morgan’s appointment as the provider of the Domestic & International Tourism Statistics on behalf of Austrade and the Australian Government, positioning Roy Morgan at the forefront of tourism research and data innovation.
Adele brings a wealth of experience in tourism strategy, policy development and industry leadership, with a career that includes executive roles at Tourism Australia and the Tourism & Transport Forum. Most recently, she was the Travel & Tourism sector lead at Deloitte and a Partner with Deloitte Access Economics.
Throughout her time at Deloitte, Adele collaborated with governments and private sector clients across the tourism spectrum – from aviation to cruising, hotels, business events, sports, major events, nature-based tourism, and attractions. Her work delivered critical insights, forecasts and an extensive range of studies, economic analyses, and evaluations to help ensure the tourism sector was on a solid path to sustainable growth.
Portia Morgan, Head of Client Services at Roy Morgan, says:
“Adele is the person that we’ve been looking for to lead the Travel & Tourism division at Roy Morgan. As a trusted expert and influential thought leader, Adele has helped shape national and state, territory and destination tourism strategies engaging with industry leaders, operators and stakeholders across the country and beyond.
Adele’s extensive experience working across government and industry combined with her deep understanding of the industry’s needs will strengthen Roy Morgan’s Travel & Tourism division. With a profound belief in tourism’s capacity to create stronger economies and better lives, Adele is a committed champion for the industry.
As the appointed suppliers for the domestic and international tourism statistics from 2025, having Adele’s breadth of experience within Roy Morgan will further enhance the quality of the data and the insights that we deliver to the market.
At Roy Morgan, we’re focussed not only on delivering quality metrics based on surveys, big data and data science, but also delivering to the industry insights and innovations to ensure that data is accessible, actionable and valued across the travel & tourism sector. Adele will be a crucial part of this plan joining us at just the right time.
We’re thrilled to have someone of Adele’s calibre and standing within the sector join the Roy Morgan team.”
Adele Labine-Romain, says:
“This is truly a dream role at an exciting time for the tourism industry. I’m eager to get started and work alongside industry leaders and stakeholders.
Together, we have an incredible opportunity to deliver the data and insights the sector needs and shape the policies and strategies that will enable the tourism sector to evolve, innovate and thrive in a rapidly changing landscape.”
For comments or more information please contact:
Portia Morgan
Head of Client Services, Roy Morgan
Office: +61 (3) 9223 2436
Mobile: 0421 058 572
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
