Australia’s Most Trusted & Distrusted Brands – Moral Blindness August 2023 Webinar
- The soaring distrust ‘moral blindness’ has caused for Qantas, Rio Tinto, Harvey Norman, and others
- How do Australians feel about the level of profit being made by large corporations, and how does this affect trust and distrust?
- Major brands in the Telecommunications and Social Media industries are deeply distrusted, but which industry is the most distrusted?
- Overall, are Australians more trusting or distrusting of brands?
Michele will reveal new data from more than 20,000 Australians.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
