March 07, 2024
December 2023 Quarterly Update – Trust and Distrust Back-to-Business & Most Trusted Agribusiness Brand Awards Webinar
Topic: Trust and Distrust
Finding No: 9401
- Australia's most Trusted and Distrusted brands including dramatic changes in the top rankings.
- Who has replaced Woolworths as Australia’s most trusted brand?
- What is driving record levels of distrust and which sectors are behind these trends?
- The winners and losers in the cost-of-living crisis.
- Who has won the Roy Morgan's inaugural Most Trusted Agribusiness Brand Awards as voted by Australian farmers?
- And who won the best of the best Agribusiness Brand Award?
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
