The Future of Retail: A Roy Morgan Business Address
Roy Morgan's Retail & Consumer Trends expert Laura Demasi paints a picture of the post-covid landscape; key population shifts, the continuing rise of online despite an enthusiastic return to physical stores, the impact of plummeting Consumer Confidence and cost of living pressures, trust and sustainability on spending in the retail sector.
These factors look set to make 2023 a challenging year as we transition to a 'new normal' off the back of an unprecedented set of conditions that defined the Pandemic. This presentation will look at how the rest of 2023 will play out including Roy Morgan’s retail sales forecasts and our view on the much talked about impending ‘spending cliff.’
There has never been a more important time to have an overview of Australia today in the Retail sector. Valuable opportunities await nimble retailers with their fingers on the pulse.
Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
