Total News readership continues to grow – up 0.9 per cent for the 12 months to March 2022
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.
The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to March 2022 and show that Total News reaches 97 per cent of the population aged 14+. Total News represents all news brands (print and digital) and news websites as one media channel.
While digital is the growth engine for news and the preferred medium for most readers (19.5 million) almost two in three readers (13.0 million) engage with printed newspaper formats.
TOTAL NEWS READERSHIP
READERSHIP DEMOGRAPHICS
ThinkNewsBrands General Manager Vanessa Lyons said:
“With major national and international news events dominating the headlines in the first three months of this year, including the war in Ukraine, the devastating floods and the upcoming Federal Election, it’s little surprise news readership is up for this period in line with the previous one. News continues to solidify the important role it plays in the lives of Australians.”
TOP 10 MOST READ NEWS BRANDS
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2021. Total News is defined as Australians aged 14+ reading news in print and/or news in digital. Digital news includes Australian publishers’ news websites/apps, Apple news and non-Australian owned news. It also includes ABC news and Google news.
About ThinkNewsBrands
Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally-produced premium news content is the best partner for advertisers looking to grow their brands and businesses.
Find out more: thinknewsbrands.com.au.
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Margin of Error
The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.
| Sample Size | Percentage Estimate |
| 40% – 60% | 25% or 75% | 10% or 90% | 5% or 95% | |
| 1,000 | ±3.0 | ±2.7 | ±1.9 | ±1.3 |
| 5,000 | ±1.4 | ±1.2 | ±0.8 | ±0.6 |
| 7,500 | ±1.1 | ±1.0 | ±0.7 | ±0.5 |
| 10,000 | ±1.0 | ±0.9 | ±0.6 | ±0.4 |
| 20,000 | ±0.7 | ±0.6 | ±0.4 | ±0.3 |
| 50,000 | ±0.4 | ±0.4 | ±0.3 | ±0.2 |
