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Who uses financial advice professionals?

Source: Roy Morgan Single Source (Australia) 12 months ended March 2018, n = 50,014
Base: Australians 14+ with superannuation and/or managed fund, n = 34,375. 1. Includes superannuation and managed funds. 2. Includes; financial planner/advisor who works for a financial institution; independent financial planner/advisor; accountant.
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Millennials plan to travel more than other Australians

Source: Roy Morgan Holiday Tracking Survey (Australia) April 2017 – March 2018, n = 9,627.
Base: Australians 14+. Pre-Boomers (Pre 1946); Baby Boomers (1946-1960); Gen X (1961 - 1975); Millennials (1976 - 1990); Gen Z (1990 - 2004).
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ANZ-Roy Morgan Consumer Confidence on six week streak

ANZ-Roy Morgan Australian Consumer Confidence rose for the sixth straight week – up 0.7% to 121.6, the highest in 15 weeks. The details were somewhat mixed: while views towards financial conditions improved, households were less optimistic about economic conditions.
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Millennials dominate mortgage broker market

Millennials dominate mortgage broker market

New research from Roy Morgan shows that in the 12 months to March 2018 nearly half (48.6%) of the existing home borrowers who used a mortgage broker over the last five years to obtain their current loan were Millennials. This was well above the share of any other generation.
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More girls save money but boys receive more

Source: Roy Morgan Young Australian Survey, 6 months to December 2017, n = 2,563.
Base: Australians 6-13. Pocket or Chores Money, Money earned for paid work, and extra money for school expenses are weekly figures; Money received as gifts for birthdays, Christmas or from relatives are annual.
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Top Travel Sites

Australia - March 2018 Website visitors 14+
  • tripadvisor

  • Qantas


  • Jetstar

  • Virgin Australia



About Roy Morgan Research

Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

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Australia - March 2018 Australians 14+
  • Google Search

  • Facebook

  • YouTube

  • Google Maps

  • eBay



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