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Latest Federal Primary Vote
Poll Date: February 27/28 & March 6/7, 2010 (Face : Face), 2010

Party

%

 

L-NP

38.5

 

ALP

45.0


State of the Nation 4

Latest Releases

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Henry Thornton

The independent guide to economics, politics, investments.

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Opinion Leaders Survey
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The Federal Government should be doing more about water conservation

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Disagree with the proposed Industrial Relations reforms

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Important Infrastructure challenges facing Australia


Latest Top 10 TV Progams for Australia and New Zealand


Media Polls

Large Majority Of Australians Think The Media Is "Often Biased"

The First Ninety Years
- The Printing House of
Massina, 1859 to 1949
by Ronald G Campbell

Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News

Online Ad Spend To Continue In 2007

Australian Media Viewed With Scepticism - TV Remains Our First Stop When Chasing The News

Online News Continues To Grow - Ninemsn Number One For Second Year Running

Significant Print Readership Research Papers: 1953-2006

Roy Morgan Media Research, 1941 - 2007

50 Years of TV -14/09/06

Australians Oppose Government's Media Laws - 15/08/06

Journalists Strongly Oppose Government's Media Laws - 10/08/06

The Reader - 3/09/04


Top Travel Sites:
Australia December 2009

 

Site

'000

1

qantas.com.au 1,658

2

virginblue.com.au 1,405

3

jetstar.com.au 1,401

4

Wotif 1,213

5

flightcentre.com.au 1,166

New Zealand December 2009

 

Site

'000

1

AirNewZealand.co.nz 695

2

jetstar.co.nz 269

3

flightcentre.co.nz 253

4

houseoftravel.co.nz 214

5

flypacificblue.com 174

Top News Sites:
Australia December 2009

 

Site

'000

1

smh.com.au 1,442

2

abc.net.au/news 1,378

3

google news 1,117

4

ninemsn news 1,101

5

news.com.au (news) 1,002

Top Employment Sites:
Australia December 2009

 

Site

'000

1

seek.com.au 1,793

2

mycareer.com.au 1,361

3

careerone.com.au 1,049

4

JobSearch.gov.au 760

New Zealand December 2009

 

Site

'000

1

trademe Jobs 541

2

seek.co.nz 533

3

Jobstuff.co.nz 92

Top Automotive Sites:
Australia December 2009

 

Site

'000

1

carsales.com.au 1,295

2

carsguide.com.au 578

3

carpoint.com.au 556

4

drive.com.au 473

5

Trading Post - Auto 439
Click here for all websites measured.

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 The Latest Version of ASTEROID is 4.9.05.881.   October 30, 2009

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TV Monitor

History of
Roy Morgan Research

·

Glen Eira Australia Day Breakfast
Change is needed by all - by Gary Morgan Executive Chairman, Roy Morgan Research

·

Background to Roy Morgan Research
– founded by Roy Morgan in 1941

·

Victoria Day Council Address, presented by Gary Morgan, July 5, 2008

·

Separation Tree Ceremony Oration by Gary Morgan November 14 2009.



Roy Morgan Research Releases Quarterly Automotive Currency Report:
Key metrics point towards healthy outlook for Nissan, Hyundai, Volkswagen and Mitsubishi


Australia : Article No. 1033 : Source: Roy Morgan Single Source (Australia); February 2004 – December 2009. : March 15, 2010

Roy Morgan Research is pleased to announce the release of the December quarter Automotive Currency Report, covering key consumer marketing metrics of New Car Buying Intention, Brand Awareness, Consideration, Advertising Recall, Brand Rejection, Brand Loyalty and Satisfaction, which each serve as Key Performance Indicators of New Car Buying Intention.

Market Overview

o The Roy Morgan Consumer Confidence Rating remains at a comparable level to prior to the ‘Global Financial Crisis’. Interest rate movement has the potential to dampen Consumer Confidence and restrain growth in new car sales volume among consumers with mortgages (who represent around 37% of the private new car market*).

o At VFACTS Segment level, the Small Passenger Segment and SUV Segment are the two segments to have gained share of total intention, with Medium Passenger Segment declining (refer chart below).

o Brand Awareness, Consideration, Advertising Recall, Brand Rejection, Brand Loyalty and Satisfaction each serve as Key Performance Indicators of New Car Buying Intention.

VFACTS Segment Share of New Car Buying Intention, among those intending to buy a new car in the next four years





Click here to purchase the latest "Roy Morgan Quarterly Automotive Currency Report"

and

Click here for the latest "Roy Morgan Automotive Leading Indicators Report"

Full article.

ALP down slightly again but still holds big lead
ALP 55.5% (down 1%) - L-NP 44.5% (up 1%)


Federal Poll : Finding No. 4476 : This face-to-face Morgan Poll on Federal voting intention was conducted on the weekends of February 27/28 & March 6/7, 2010, with an Australia-wide cross-section of 1,910 electors. Of all electors surveyed, 5 % (up 0.5%) did not name a party. : March 12, 2010

In early March support for the ALP is 55.5% (down 1%) maintaining a strong two-party preferred lead over the L-NP (44.5%, up 1%) according to the latest Face-to-Face Morgan Poll conducted over the last two weekends (February 27/28 & March 6/7, 2010).

If a Federal Election were held today the ALP would still win easily, according to the Morgan Poll.

The ALP primary vote is 45% (unchanged), ahead of the L-NP (38.5%, up 1%), while looking at the minor parties shows support for the Greens (8.5%, down 0.5%), Family First (2%, down 0.5%) and Independents/ Others (6%, unchanged).

The Roy Morgan Government Confidence Rating is now at 131 (down 1 point) with 57% (down 1.5%) of Australians confident that Australia is ‘heading in the right direction,’ compared to 26% (down 0.5%) that say Australia is ‘heading in the wrong direction.’



Full article.

Consumer Confidence dips slightly after RBA raises interest rates to 4%
Down 1.4 points to 128.1


Consumer Confidence : Article No. 1032 : This weekly Roy Morgan Consumer Confidence rating is based on 1,136 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekend of March 6/7, 2010. : March 11, 2010

Consumer Confidence is now 128.1 (down 1.4 points in a week), according to the weekly Roy Morgan Consumer Confidence Rating conducted on the weekend of March 6/7, 2010. The Consumer Confidence rating is now 30.8pts higher than a year ago, March 7/8, 2009 (97.3).

The fall has been driven by a decrease in confidence amongst Australians about economic conditions over the next 12 months and five years.

Of Australia generally 47% (down 2%) say that Australia as a whole will have ‘good times’ financially during the next 12 months compared to 17% (up 1%) that say we’ll have ‘bad times’ financially in the next 12 months.

In terms of personal finances 46% (down 2%) of Australians expect their family to be ‘better off financially’ this time next year compared to 14% (unchanged) of Australians that expect their family to be ‘worse off financially.’





Click here to purchase a detailed "Roy Morgan Consumer Confidence Monthly Report"

Full article.

‘Fuel efficiency is more important than high performance’ for most Australian drivers


Australia : Article No. 1031 : Source: Roy Morgan Single Source January 2009 – December 2009. AutoMap – n= 15,645. : March 11, 2010

Of 31 automotive attitudes asked of more than 15,000 Australian drivers in the latest Roy Morgan Research survey, the largest majority of Australian drivers agree ‘fuel efficiency is more important than high performance’ (79.9% agree). The second highest ranking attitudinal statement was ‘I will only buy a car with a proven track record’ which recorded 74.2% agreement, followed by ‘I want a car that has all the extras as standard’ with 72.4% agreement.

The vast majority also agreed ‘a long warranty is essential to me when buying my new car’ (71% agree), ‘I spend a lot of time researching my options before deciding which car to buy’ (69.9% agree) and ‘safety is my number one concern when choosing a vehicle’ (69.8% agree), during the twelve months ending December 2009.

Automotive Attitudes Top 10 – All Drivers Agree





Click here to purchase detailed "Roy Morgan Target Profiles" for Automotive Attitudes"

and

Click here for the latest "Roy Morgan Automotive Leading Indicators Report"

Full article.

Coles improve in Customer Satisfaction;
Whilst Woolworths, Aldi and IGA all decline in January


Australia : Article No. 1030 : Roy Morgan Single Source (Australia): September 2004 - January 2010. Sample: Main grocery buyer. In the 6 Months to January ‘10 n=7,130. : March 11, 2010

The latest Roy Morgan Supermarket Satisfaction Report reveals Aldi, despite a small decline in customer satisfaction in January is still in first place for customer satisfaction. Coles was the only Supermarket to show improvement in customer satisfaction in the January result. With a 1.7% point drop in satisfaction, IGA is now placed only marginally ahead of Woolworths (by 0.4% points).

Among Aldi customers, 91.4% were satisfied, followed by Coles (85.5%), IGA (85.0%) and Woolworths (84.6%) for the 6 month’s average to January 2010.

Percentage of each Supermarket's Customers who are Satisfied





Click here to purchase a detailed "Roy Morgan Supermarket Satisfaction Report"

Full article.

Australian unemployment rises in February – up 32,000 to 907,000 (7.9%, up 0.4%)
Unemployment is now the highest since January 2004
14.2% (1.622m, down 98,000) Australian workers are unemployed or ‘under-employed’


Unemployment Poll : Finding No. 4477 : This Roy Morgan survey on Australia’s unemployment and ‘under-employed’* is based on weekly interviews covering January 2007 – February 2010 and in total 165,133 Australians aged 14 and over were interviewed face-to-face including 4,316 interviews in February 2010. : March 10, 2010

• In the month of February Australia’s total unemployment as measured by Roy Morgan was 907,000 (7.9%), up 32,000 (0.4%) since January, and up 23,000 since February 2009.

In February 2010 there were 7,238,000 (down 254,000 on January 2010 but up 110,000 on February 2009) Australians working full-time and 3,310,000 (down 22,000 on January 2010, but up a large 230,000 on February 2009) working part-time.

The latest Roy Morgan February 2010 unemployment estimate is 2.6% above the 5.3% currently quoted by the ABS for January 2010.

The Roy Morgan February 2010 ‘under-employed’* estimate is 716,000 (6.3%), down 129,000 (0.9%) on January 2010, but up 17,000 on a year ago, February 2009.

In total in February 2010 an estimated 1,622,000 (14.2%) Australians were unemployed or ‘under-employed, down 98,000 (down 0.5%) on January 2010.



Full article.

New Zealand National-led Government (57.5%, up 1%)
Leads strongly over Opposition Parties (42.5%, down 1%)


Federal Poll : Finding No. 4475 : This latest New Zealand Roy Morgan Poll on voting intention was conducted by telephone with a New Zealand-wide cross-section of 889 electors from February 15-28, 2010. Of all electors surveyed, 6% (up 2%) did not name a party. : March 10, 2010

The latest Roy Morgan NZ Poll shows support for John Key’s National-led Government is up 1% to 57.5% comprising National Party 53.5% (up 1.5%), Maori Party 2.5% (unchanged) and ACT NZ 1.5% (unchanged).

Support for Opposition Parties is 42.5% (down 1%); Labour Party 31.5% (down 1.5%), Greens 8% (unchanged), NZ First 2% (unchanged), The Progressive Party 0.5% (up 0.5%) and Others 0.5% (unchanged).

If a National Election were held today the National Party would win easily.

The Roy Morgan Government Confidence Rating is 140.5 (up 1.5 points) with 65% (up 1%) of New Zealanders saying New Zealand is ‘heading in the right direction’ compared to 24.5% (down 0.5%) that say New Zealand is ‘heading in the wrong direction.’



Full article.

TSB Bank Stretching its Lead in Customer Satisfaction


New Zealand : Article No. 1029 : (Source: Roy Morgan Research August 2001 – December 2009). : March 10, 2010

The latest Roy Morgan New Zealand Banking Customer Satisfaction Survey shows that TSB Bank continues to stretch its lead over other rivals>

The latest survey of New Zealand banking customer satisfaction shows TSB Bank with a 90.5% customer satisfaction level. These results, for the six months to December 2009 show that TSB Bank remains well ahead of closest rival Kiwibank (82.1%). Compared against the same period in the previous year, TSB Bank were up 3.0% points and 4.0% points higher than the previous quarter (September 2009). In addition, TSB Bank was the only bank to grow its customer satisfaction year-on-year, while the six other banks had declined.

The New Zealand-owned TSB Bank and Kiwibank are regularly the two highest in terms of customer satisfaction, however in recent months the TSB Bank has pulled ahead of Kiwibank. Comparing December 2009 against June 2009, TSB grew by 3.1% points, while Kiwibank fell by 2.2% points.

Customer Satisfaction with New Zealand's Major Banks





Click here to purchase the detailed "Roy Morgan New Zealand Banking Customer Satisfaction Report"

Full article.

 

Latest Papers

PDF January 28 2009 
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research (Size: 78 KB)

PDF December 17, 2009 
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne By Michele Levine, Chief Executive, Roy Morgan Research (Size: 954 KB)

PDF October 12, 2009 
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB)

PDF November 12, 2008 
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB)

PDF September 10, 2008 
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB)

PDF September 10, 2008 
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB)

PDF June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)

PDF May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)

PDF May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)

PDF March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)

PDF January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)

PDF December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)

PDF November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)

PDF May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)

PDF March 27, 2007:
Measuring Engagement
(Size: 273 KB)

PDF February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)

PDF December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)

PDF December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)

PDF October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)

PDF August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)

PDF July 20, 2006:
The Labour Market
(Size: 179 KB)

June 26, 2006 
Historic Look at Australia's Top 20 Business People (and one American!)

PDF July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)

PDF June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)

PDF May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)

PDF May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)

IE April 23-27, 2006: 
Baby Boomers – A Lucrative Market for the Pacific Asia Region

PDF March 1, 2006: 
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)

PDF February 9, 2006: 
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)

PDF November 11, 2005: 
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)

PDF October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)

PDF October 19, 2005: 
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)

IE October 5, 2005: 
Tourism & Leisure In The 21st Century

IE September 9, 2005: 
Men were from Mars, Women were from Venus

PDF August 30 - September 1, 2005: 
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)

PDF August 23-26, 2005: 
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)

PDF June 30, 2005: 
Superannuation Choice
(Size: 232 KB)

PDF May 30, 2005: 
Australia – Open For Business
(Size: 329 KB)

PDF May 19, 2005: 
Direct Mail And The Importance of Measurement
(Size: 620 KB)

PDF May 5-7, 2005: 
Technology, Innovation & Entrepreneurship
(Size: 437 KB)

PDF April 29, 2005: 
The Brand Strength of Sustainable Tourism
(Size: 581 KB)

PDF March 9-11, 2005: 
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)

PDF November 25, 2004: 
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)

PDF November 9, 2004: 
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)

PDF October 12, 2004: 
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)

PDF August 6, 2004: 
Connecting The World Through International Single Source
(Size: 1,836 KB)

PDF May 8, 2004: 
Globalisation – An International Perspective
(Size: 207 KB)

IE August 22, 2003: 
"It's Time" for a Realistic Measure of Unemployment in Australia

PDF July 31, 2002: 
Threats To The Environment
(Size: 80,501 KB)

PDF July 10, 2002: 
Australians and Giving – A Global Comparison
(Size: 263,201 KB)

Media Papers

PDF December 10, 2009 
Recent Developments in Roy Morgan Readership
(Size: 53 KB)

PDF November 14, 2009 
Separation Tree Ceremony Oration by Gary Morgan November 14 2009. (Size: 1.7 MB)

PDF July 22, 2008 
Roy Morgan Media Research, 1941-2008 (Size: 29 KB)

PDF July 5, 2008 
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria
(Full Paper Version) Size: 12.4 MB

PDF July 5, 2008 
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
(Powerpoint of Address) Size: 8.8MB

PDF April 18, 2008 
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media

PDF March 19, 2008 
The Problem With Online Panels - Nielsen Online Gives Misleading Results

PDF February 9, 2008 
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)

PDF August 27, 2007 
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)

PDF August 14, 2007 
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)

PDF July 23, 2007 
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)

PDF June 27, 2007 
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)

PDF March 28, 2007 
Emerging Media Trends NZ
(Size: 988 KB)

PDF October 26, 2006 
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)

PDF September 14, 2006 
50 Years of TV
(Size: 136 KB)

PDF July 26, 2006 
To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
(Size: 193 KB)

PDF July 24, 2006 
Newspapers are Transforming not Disappearing
(Size: 186 KB)

PDF July 20, 2006 
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)

PDF June 18, 2006 
NEWSPAPERS: On the way out?
(Size: 145 KB)

PDF June 29, 2006 
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)

PDF June 15, 2006 
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)

(Size: 351 KB)

PDF March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)

PDF March 2006 
Assessing a fragmented landscape and what it means for your communication strategy

PDF December 8, 2005: 
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"

PDF November 19, 2005: 
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate

PDF November 17, 2005: 
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey

PDF September 5, 2005: 
Letter To The Editor - Australian Financial Review
(Size: 101 KB)

PDF October 23-26, 2005: 
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)

PDF October 12 & 14, 2004: 
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)

PDF July 5, 2004: 
Pitfalls of International Market Research
(Size: 103 KB)

PDF July 5, 2004: 
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB)

PDF June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution

PDF October 26-29, 2003:
Reading: Looking into…logging onto

PDF October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way

PDF October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers

PDF October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World

PDF May 7, 1998:
Proof! Same budget, get 30-60% Greater Value

PDF October 1997:
Pragmatic Readership Measure for the Future



Mapes and Ross

NEOs
NEOs

The report, resulting from 5 years of research with more than 50,000 respondents each year, provides new and startling insights into new powerhouse consumers - NEOs - who read more, know more, earn more, are more ethical, demand more and spend more than anyone else in Australia.

PDF NEO Power – How the new economic order is changing the way we live, work and play by futurists Ross Honeywill and Verity Byth
(Size: 327 kb) [ Buy the book here. ]

PDF Australian Online NEOs Report 2005 - Co-authored by NEO Group and Yahoo! Australia and NZ (Size: 10 mb)

PDF The Next Business Cycle Presentation - A View from the Premium End (September 2005)

PDFRoy Morgan and NEO Group unveil study into UK's high spenders (Size: 101 kb)


The Reactor
The Reactor

Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.

McCain vs Obama debate on Roy Morgan Reactor

Uncommitted Voters back McCain to make Wall Street accountable but are turned off by his views on Iraq
Republican Presidential nominee John McCain was most effective when pledging to hold people accountable for those who have caused the US Financial Crisis that is threatening Global economic stability.

In contrast, Democratic Presidential nominee Barack Obama appealed most strongly to the uncommitted voters that will decide the US Presidential Election when promising to restore America’s standing in the World and "bringing that war (Iraq) to a close."....Full Article


Single Source
Single Source

Nowhere in the world is there a syndicated research product or series of industry monitors which matches the accuracy, integrity and sheer power of Roy Morgan Single Source research. The difference is that Roy Morgan Single Source actually gives you the customer.

PDFSingle Source - For Increased Advertising Productivity In A Multimedia World (Size: 156 kb)


ASTEROID
ASTEROID

Lost in your survey data? Escape with ASTEROID. The data analysis program that's revolutionising market research is already operating in over 365 client sites around the world.


Values Segments
Values Segments

Roy Morgan Values Segments*™ lets you find out how people think, their aspirations, self-images, behaviour and more.

*Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.


Young Aust. Survey

The Young Australians Survey covers attitudes, activities, interests, media habits, consumption habits and spending of children in Australia aged 6 to 13.

PDFYoung Australians Survey
(Size: 145 kb)


ARF Info Centre
ARF Info Centre

Through the generous support of Roy Morgan International, the ARF is pleased to offer you access to selected research articles and papers on the topics of greatest interest to the industry. Find out more about the Roy Morgan Info Centre at the ARF


Online Store
Online Store

When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.

Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.

There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.

Click here to view profiles currently available



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