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Latest Federal Primary Vote
Poll Date: Federal Election - August 21, 2010, 2010

Party

%

 

L-NP

43.5

 

ALP

38.5


State of the Nation 4

Latest Releases

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Henry Thornton

The independent guide to economics, politics, investments.

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Opinion Leaders Survey
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The Federal Government should be doing more about water conservation

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Disagree with the proposed Industrial Relations reforms

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Important Infrastructure challenges facing Australia


Latest Top 10 TV Progams for Australia and New Zealand


Media Polls

Large Majority Of Australians Think The Media Is "Often Biased"

The First Ninety Years
- The Printing House of
Massina, 1859 to 1949
by Ronald G Campbell

Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News

Online Ad Spend To Continue In 2007

Australian Media Viewed With Scepticism - TV Remains Our First Stop When Chasing The News

Online News Continues To Grow - Ninemsn Number One For Second Year Running

Significant Print Readership Research Papers: 1953-2006

Roy Morgan Media Research, 1941 - 2007

50 Years of TV -14/09/06

Australians Oppose Government's Media Laws - 15/08/06

Journalists Strongly Oppose Government's Media Laws - 10/08/06

The Reader - 3/09/04


Top Travel Sites:
Australia June 2010

 

Site

'000

1

qantas.com.au 1,986

2

jetstar.com.au 1,637

3

virginblue.com.au 1,574

4

Wotif 1,339

5

flightcentre.com.au 1,335

New Zealand June 2010

 

Site

'000

1

AirNewZealand.co.nz 670

2

houseoftravel.co.nz 327

3

jetstar.co.nz 275

4

flightcentre.co.nz 260

5

Wotif 190

Top News Sites:
Australia June 2010

 

Site

'000

1

smh.com.au 1,470

2

news.com.au (News) 1,260

3

abc.net.au/news 1,239

4

ninemsn news 1,190

5

theage.com.au 1,139

Top Employment Sites:
Australia June 2010

 

Site

'000

1

seek.com.au 2,418

2

mycareer.com.au 1,374

3

careerone.com.au 1,159

4

JobSearch.gov.au 947

New Zealand June 2010

 

Site

'000

1

trademe Jobs 598

2

seek.co.nz 541

3

nzherald.co.nz Jobs 90

Top Automotive Sites:
Australia June 2010

 

Site

'000

1

carsales.com.au 1,155

2

carsguide.com.au 668

3

Trading Post - Auto 545

4

carpoint.com.au 489

5

drive.com.au 419
Click here for all websites measured.

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 The Latest Version of ASTEROID is 5.0.03.1050.   August 24, 2010

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TV Monitor

History of
Roy Morgan Research

·

Glen Eira Australia Day Breakfast
Change is needed by all - by Gary Morgan Executive Chairman, Roy Morgan Research

·

Background to Roy Morgan Research
– founded by Roy Morgan in 1941

·

Victoria Day Council Address, presented by Gary Morgan, July 5, 2008

·

Separation Tree Ceremony Oration by Gary Morgan November 14 2009.



The Realities of a Hung Parliament
By Michele Levine, Gary Morgan & Julian McCrann


Australia : Paper No. 20100901 : 5,146 electors were interviewed in these 6 electorates between January 2008 – June 2010. 1,145 electors in Kennedy (QLD), 763 electors in New England (NSW), 775 electors in Lyne (NSW), 929 electors in O’Connor (WA), 849 electors in Denison (TAS) and 685 electors in Melbourne (VIC). : September 2, 2010

Since the Federal election we have seen much discussion and negotiation between the leaders of both major parties and the Independents – to see who could form a Coalition or combined Government.

Today we look at this from the point of view of the electorate(s).

It is easy to forget that each of the Independent participants is there at the negotiating table – not as an individual but as the voice of their constituency – the people who elected them. So what matters in the 4 country seats of Kennedy (QLD), New England and Lyne (NSW) and O’Connor (WA)? And what matters to electors in Melbourne and Denison (Hobart)?

At a very fundamental level, electors in the 4 country areas are older, more likely to be retired, less affluent and more socially conservative than the Australian population as a whole – and are diametrically opposed to most of the socially progressive values and attitudes of electors in Melbourne and policies of the Greens.

If we were looking for the Greens and Independents to form a ‘happy’ Coalition, that’s not going to happen, but what about a Coalition of the Independents with Julia Gillard Labor (and the Greens) or Tony Abbot Liberal and National Parties.

Full Article ( Pdf PDF, Size: 111KB)


Roy Morgan Consumer Confidence down slightly on weekend after Election - 123.3


Consumer Confidence : Article No. 1160 : This weekly Roy Morgan Consumer Confidence rating is based on 1,152 face-to-face interviews conducted Australia-wide with men and women aged 14 and over on the weekends of August 28/29, 2010. : September 2, 2010

Consumer Confidence has fallen slightly to 123.3 (down 1.3pts) since the Federal election, according to the weekly Roy Morgan Consumer Confidence Rating conducted on the weekend after the Federal election (August 28/29, 2010). Weekly Consumer Confidence is now 1.4pts higher than a year ago, August 29/30, 2009 (121.9).

The small fall in confidence has been driven by a decrease in confidence about Australian economic conditions over the next 12 months and also the next 5 years.

In terms of the economy as a whole in the long-term, 40% (down 6%) of Australians expect Australia to have ‘good times’ economically over the next five years compared to 12% (up 2%) that expect ‘bad times’ economically.

A decreasing number of Australians, 36% (down 2%) say that Australia as a whole will have ‘good times’ financially during the next 12 months compared to 18% (up 2%) that say we’ll have ‘bad times’ financially in the next 12 months.

Of Australians 52% (down 3%) say ‘now is a good time to buy’ major household items compared to 16% (down 1%) that say ‘now is a bad time to buy’ major household items.





Click here to purchase a detailed "Roy Morgan Consumer Confidence Monthly Report"

Full article.

A New Look at the Australian Voter
By Gary Morgan, 1974


Australia : Paper No. 20100902 : Prepared by Gary Morgan. : September 1, 2010

The report shows that in three of the seven psychographic segments, CP and DLP voters are closer to the ALP than to the Liberal Party.

On the other hand, the Australia Party voter is closer to the Liberal Party than to the ALP in two of the seven psychographic segments, namely "Upward Mobility" and "Socio-Economic Status."

This point is most important when directing future policies. It is also important when considering the Liberal Parties attitudes toward the CP and DLP.

The ALP voter and the Liberal voters are opposite on all seven segments.

Full Article ( Pdf PDF, Size: 456KB)


Customer Satisfaction Showing Improvement Amongst NZ banks


New Zealand : Article No. 1159 : Source: Roy Morgan Research January 2008 – June 2010. Average 6 month sample= Approx. 6,000. : September 1, 2010

The June 2010 Roy Morgan New Zealand Banking Customer Satisfaction Survey reveals positive shifts in the overall satisfaction levels for most banks. TSB retains it’s position as having the highest satisfaction levels, despite recent declines.

In June 2010, satisfaction reported by customers of the five major banks increased year-on-year by 0.9% points to 77.6%. The biggest improver was the National Bank which rose 2.4% points followed by ASB (up 2.2 % points). Amongst the five major banks, the highest satisfaction scores were achieved by ASB Bank (82.1%), followed by National Bank (81.6%), and BNZ (76.6%).

TSB and Kiwibank remain above the five major banks in terms of customer satisfaction, both improving their position over the previous year. Despite falls in recent months, TSB retained its position as the bank with the highest satisfaction level, at 89.4%, while Kiwibank had 85.5% satisfaction. Kiwibank’s satisfaction levels have grown in recent months, edging closer to TSB.

New Zealand Bank Customer Satisfaction





Click here to purchase a detailed “New Zealand Banking Customer Satisfaction Report”

Full article.

Who would make the Better PM?
Gillard: Honest, articulate, good education policies…
Abbott: Better economic policies, better for business, strong leader…


Special Poll : Finding No. 4577 : This special telephone Morgan Poll was conducted on the nights of August 25/26, 2010, with an Australia-wide cross section of 530 electors. : August 31, 2010

A special telephone Morgan Poll conducted last week asked electors “who would make the Better Prime Minister – Ms. Gillard or Mr. Abbott?” Caretaker Prime Minister Julia Gillard (44%) was favoured over Opposition Leader Tony Abbott (36%) by 8% - however, this is the narrowest margin in favour of Ms. Gillard since she became Prime Minister on June 24, 2010.

Respondents who said Julia Gillard would make the ‘Better Prime Minister’ mentioned that she is ‘honest and nice,’ ‘more trustworthy,’ ‘has better values,’ ‘is articulate and has more personality’ and ‘She’s had experience as Deputy Prime Minister,’ ‘because of her stance on education,’ and also that ‘Abbott is not quite ready to be Prime Minister,’ and that ‘Labor is not bad and I don’t trust Abbott.’

Those respondents who said Tony Abbott would make the ‘Better Prime Minister’ mentioned that ‘Abbott has better policies,’ ‘The Liberals are better economic managers,’ ‘Liberals are more fiscally responsible,’ ‘has more common sense ideas about how to run the country,’ and also because of the shortcomings of the ALP – ‘don’t like what the ALP did to Kevin Rudd,’ ‘Gillard is more of a puppet,’ ‘I can’t bear Gillard. She is a fool,’ and that Tony Abbott ‘would be a stronger leader.’

Full article.

Alternative Health Services on the Increase


Australia : Article No. 1158 : Roy Morgan Single Source (Australia) April 2000 – March 2010, 12 month moving averages Australians aged 14+, n=21,136. : August 30, 2010

Over the past decade, the proportion of Australians who have paid for alternative health services has increased from 7.2% to 9.5% and the trend is rising. This represents an increase of 583,000 people, from an estimated 1,110,000 in the year to March 2001 to 1,693,000 in the year to March 2010.

Proportion Paying for Alternative Health Services



Sample Target Profile: Click here to see a sample Roy Morgan Target Profile



Click here to purchase Roy Morgan's Alternative Health Services Customer Profile
& here to purchase from an extensive range of Roy Morgan Health and Wellbeing Profiles

Full article.

Julia Gillard still Preferred as Prime Minister


Special Poll : Finding No. 4576 : This special telephone Morgan Poll was conducted on the nights of August 25/26, 2010, with an Australia-wide cross section of 530 electors. : August 27, 2010

Prime Minister Julia Gillard (44%, down 4%) is still preferred as Prime Minister over Opposition Leader Tony Abbott (36%, down 1%) according to a special telephone Morgan Poll conducted over the last two nights (August 26/27, 2010).

Despite more electors preferring Gillard as Prime Minister, more approve of the way Opposition Leader Tony Abbott is handling his job than Julia Gillard. Now 53%, (up 1% since the telephone Morgan Poll of August 3, 2010) approve of Abbott’s handling of his job while 49% (up 3%) approve of the way Julia Gillard is handling her job as Prime Minister.

The jump in Abbott’s approval rating is driven by a strong increase in women’s approval of the Opposition Leader (54%, up 5%) and a lower disapproval rate amongst women (35%, down 5%). A majority of men (52%, down 2%) approve of Abbott’s handling of the job compared to 41% (up 4%) that disapprove.

Prime Minister Julia Gillard’s job approval is up 3% to 49% from August 3, 2010. Gillard’s approval by women is (50%, up 4%) and by men (48%, up 3%). Overall, both more women (50%) and men (48%) approve of Gillard than disapprove – women (34%, down 4%); men (40%, down 1%).

Full article.

Gillard still preferred ALP leader over Rudd
But Malcolm Turnbull is preferred as Liberal Leader over Tony Abbott,
However L-NP voters clearly prefer Abbott (43%) to Turnbull (25%)


Special Poll : Finding No. 4575 : This special telephone Morgan Poll was conducted on the evenings of August 25/26, 2010, with an Australia-wide cross section of 530 electors. : August 27, 2010

• Prime Minister Julia Gillard is still the preferred ALP Leader over former Prime Minister Kevin Rudd although the lead is narrowing. Gillard is preferred as ALP Leader by 35% (down 17% since July 20/21, 2010) of electors ahead of Rudd (25%, up 4%). Other candidates are well behind with Treasurer and Deputy Prime Minister Wayne Swan (5%, down 2%), Foreign Affairs Minister Stephen Smith (9%, up 3%) and Bill Shorten (5%, up 2%) and Jenny Macklin (4%, up 3%).

Former Opposition Leader Malcolm Turnbull (32%, up 3%) is once again preferred as Liberal Party Leader ahead of current Opposition Leader Tony Abbott (23%, down 1%) and Shadow Treasurer Joe Hockey (21%, down 3%). All three candidates are well ahead of Deputy Opposition Leader Julie Bishop (6%, down 2%), Christopher Pyne (3%, up 1%) and Andrew Robb (2%, unchanged).

Amongst Liberal Party voters Opposition Leader Tony Abbott (43%, down 1%) is clearly preferred to Malcolm Turnbull (25%, up 5%) and Joe Hockey (19%, down 3%). Abbott is also well ahead of Deputy Opposition Leader Julie Bishop (5%, down 1%).

If Prime Minister Julia Gillard were to resign for any reason, former PM Kevin Rudd is clearly preferred as ALP Leader (35%, down 2%). Stephen Smith (14%, up 3%) is the next best preferred leader of the ALP, from Wayne Swan (13%, down 7%) and Bill Shorten (9%, up 2%).

If Mr Abbott were to resign as Opposition Leader tomorrow, Mr Turnbull (38%, up 2%) and Joe Hockey (31%, down 2%) are clearly ahead of current Deputy Opposition Leader Julie Bishop (7%, down 5%).

Full article.

 

Latest Papers

PDF May 26, 2010 
Marginal Electorate Link to Unemployment (2010) (Size: 60 KB)

PDF January 28, 2010 
Glen Eira Australia Day Breakfast - Change is needed by all - by Gary Morgan, Executive Chairman, Roy Morgan Research (Size: 78 KB)

PDF December 17, 2009 
Occasional Address at the Conferring of Degree Ceremony held on Thursday, December 17, 2009 at 2.30pm, University of Melbourne By Michele Levine, Chief Executive, Roy Morgan Research (Size: 954 KB)

PDF October 12, 2009 
Statement on the Different Results of several Liberal Leadership polls by Gary Morgan
(Size: 59 KB)

PDF November 12, 2008 
Australians consider Innovation an Important National Priority, Presented by Michele Levine
(Size: 350 KB)

PDF September 10, 2008 
Reply by Stewart McArthur, former Liberal Member for Corangamite to Gary Morgan's 'Who will be the next Prime Minister of Australia...'
(Size: 26 KB)

PDF September 10, 2008 
Who will be the next Prime Minister of Australia? A Woman and it will be sooner than you think! by Gary Morgan
(Size: 300 KB)

PDF June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)

PDF May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)

PDF May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)

PDF March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)

PDF January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)

PDF December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)

PDF November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)

PDF May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)

PDF March 27, 2007:
Measuring Engagement
(Size: 273 KB)

PDF February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)

PDF December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)

PDF December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)

PDF October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)

PDF August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)

PDF July 20, 2006:
The Labour Market
(Size: 179 KB)

June 26, 2006 
Historic Look at Australia's Top 20 Business People (and one American!)

PDF July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)

PDF June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)

PDF May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)

PDF May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)

IE April 23-27, 2006: 
Baby Boomers – A Lucrative Market for the Pacific Asia Region

PDF March 1, 2006: 
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)

PDF February 9, 2006: 
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)

PDF November 11, 2005: 
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)

PDF October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)

PDF October 19, 2005: 
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)

IE October 5, 2005: 
Tourism & Leisure In The 21st Century

IE September 9, 2005: 
Men were from Mars, Women were from Venus

PDF August 30 - September 1, 2005: 
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)

PDF August 23-26, 2005: 
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)

PDF June 30, 2005: 
Superannuation Choice
(Size: 232 KB)

PDF May 30, 2005: 
Australia – Open For Business
(Size: 329 KB)

PDF May 19, 2005: 
Direct Mail And The Importance of Measurement
(Size: 620 KB)

PDF May 5-7, 2005: 
Technology, Innovation & Entrepreneurship
(Size: 437 KB)

PDF April 29, 2005: 
The Brand Strength of Sustainable Tourism
(Size: 581 KB)

PDF March 9-11, 2005: 
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)

PDF November 25, 2004: 
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)

PDF November 9, 2004: 
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)

PDF October 12, 2004: 
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)

PDF August 6, 2004: 
Connecting The World Through International Single Source
(Size: 1,836 KB)

PDF May 8, 2004: 
Globalisation – An International Perspective
(Size: 207 KB)

IE August 22, 2003: 
"It's Time" for a Realistic Measure of Unemployment in Australia

PDF July 31, 2002: 
Threats To The Environment
(Size: 80,501 KB)

PDF July 10, 2002: 
Australians and Giving – A Global Comparison
(Size: 263,201 KB)

Media Papers

PDF July 03, 2010 
The Changing ‘Genie’ of Australian Taxation, By Gary Morgan
(Size: 29 KB)

PDF June 18, 2010 
Sham Taxes for Sham Reasons, Hamilton Club Address, Presented by Gary Morgan, Executive Chairman, Roy Morgan
(Size: 598 KB)

PDF May 11, 2010 
Australian Stock Exchange refuses to release Chairman's Address at Today's Haoma Mining Special General Meeting
(Size: 22 KB)

PDF May 3, 2010 
Kevin Rudd & Tony Abbott dissect the Rudd Government's Handling of the Henry Tax Review
(Size: 25 KB)

PDF December 10, 2009 
Recent Developments in Roy Morgan Readership
(Size: 53 KB)

PDF November 14, 2009 
Separation Tree Ceremony Oration by Gary Morgan November 14 2009. (Size: 1.7 MB)

PDF July 22, 2008 
Roy Morgan Media Research, 1941-2008 (Size: 29 KB)

PDF July 5, 2008 
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria
(Full Paper Version) Size: 12.4 MB

PDF July 5, 2008 
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
(Powerpoint of Address) Size: 8.8MB

PDF April 18, 2008 
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media

PDF March 19, 2008 
The Problem With Online Panels - Nielsen Online Gives Misleading Results

PDF February 9, 2008 
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)

PDF August 27, 2007 
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)

PDF August 14, 2007 
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)

PDF July 23, 2007 
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)

PDF June 27, 2007 
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)

PDF March 28, 2007 
Emerging Media Trends NZ
(Size: 988 KB)

PDF October 26, 2006 
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)

PDF September 14, 2006 
50 Years of TV
(Size: 136 KB)

PDF July 26, 2006 
To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
(Size: 193 KB)

PDF July 24, 2006 
Newspapers are Transforming not Disappearing
(Size: 186 KB)

PDF July 20, 2006 
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)

PDF June 18, 2006 
NEWSPAPERS: On the way out?
(Size: 145 KB)

PDF June 29, 2006 
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)

PDF June 15, 2006 
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)

(Size: 351 KB)

PDF March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)

PDF March 2006 
Assessing a fragmented landscape and what it means for your communication strategy

PDF December 8, 2005: 
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"

PDF November 19, 2005: 
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate

PDF November 17, 2005: 
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey

PDF September 5, 2005: 
Letter To The Editor - Australian Financial Review
(Size: 101 KB)

PDF October 23-26, 2005: 
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)

PDF October 12 & 14, 2004: 
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)

PDF July 5, 2004: 
Pitfalls of International Market Research
(Size: 103 KB)

PDF July 5, 2004: 
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB)

PDF June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution

PDF October 26-29, 2003:
Reading: Looking into…logging onto

PDF October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way

PDF October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers

PDF October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World

PDF May 7, 1998:
Proof! Same budget, get 30-60% Greater Value

PDF October 1997:
Pragmatic Readership Measure for the Future



Mapes and Ross

Videolink International Video Conferencing

NEOs
NEOs

The report, resulting from 5 years of research with more than 50,000 respondents each year, provides new and startling insights into new powerhouse consumers - NEOs - who read more, know more, earn more, are more ethical, demand more and spend more than anyone else in Australia.

PDF NEO Power – How the new economic order is changing the way we live, work and play by futurists Ross Honeywill and Verity Byth
(Size: 327 kb) [ Buy the book here. ]

PDF Australian Online NEOs Report 2005 - Co-authored by NEO Group and Yahoo! Australia and NZ (Size: 10 mb)

PDF The Next Business Cycle Presentation - A View from the Premium End (September 2005)

PDFRoy Morgan and NEO Group unveil study into UK's high spenders (Size: 101 kb)


The Reactor
The Reactor

Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.

Rudd v Abbott debate on ‘Sunday Night’ on the Roy Morgan Reactor

The Roy Morgan PolliGraph used last night by Channel 7 on ‘Sunday Night’ showed Prime Minister Kevin Rudd again performed well with electors, however Opposition Leader Tony Abbott did much better last night than in the Health Debate when answering questions on Rudd's new tax reforms by referring to any tax increases and in particular a 40% ‘super profit’ tax on mining companies.

Politicians can learn a lot from close analysis of the ‘second-by-second’ Roy Morgan PolliGraph shown on Channel 7 - Sunday Night. The studio audience was a balanced sample of Sydney electors, approximately half ALP and half L-NP, who had previously been interviewed by Roy Morgan Research as part of a statistically representative sample....Full Article

McCain vs Obama debate on Roy Morgan Reactor


Single Source
Single Source

Nowhere in the world is there a syndicated research product or series of industry monitors which matches the accuracy, integrity and sheer power of Roy Morgan Single Source research. The difference is that Roy Morgan Single Source actually gives you the customer.

PDFSingle Source - For Increased Advertising Productivity In A Multimedia World (Size: 156 kb)


ASTEROID
ASTEROID

Lost in your survey data? Escape with ASTEROID 5, faster, smarter & better looking and offering major improvements in charting, modern navigation, an additional US/UK table format and a completely new engine that is much faster for large databases.


Values Segments
Values Segments

Roy Morgan Values Segments*™ lets you find out how people think, their aspirations, self-images, behaviour and more.

*Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.


Young Aust. Survey

The Young Australians Survey covers attitudes, activities, interests, media habits, consumption habits and spending of children in Australia aged 6 to 13.

PDFYoung Australians Survey
(Size: 145 kb)


ARF Info Centre
ARF Info Centre

Through the generous support of Roy Morgan International, the ARF is pleased to offer you access to selected research articles and papers on the topics of greatest interest to the industry. Find out more about the Roy Morgan Info Centre at the ARF


Online Store
Online Store

When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.

Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.

There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.

Click here to view profiles currently available



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