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Latest Federal Primary Vote
Poll Date: August 9/10 & 16/17, 2008

Party

%

 

L-NP

37.5

 

ALP

47.0


The Reactor

Latest Releases

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Henry Thornton

The independent guide to economics, politics, investments.

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Opinion Leaders Survey
 


- The Federal Government should be doing more about water conservation

 


- Disagree with the proposed Industrial Relations reforms

 

- Important Infrastructure challenges facing Australia (see page 6)

Latest Top 10 TV Progams for Australia and New Zealand


Media Polls

·

Large Majority Of
Australians Think
The Media Is
"Often Biased"

·

The First Ninety Years
- The Printing House of
Massina, 1859 to 1949
by Ronald G Campbell

·

Television Remains
Main Source Of News
& Current Affairs
- NineMSN Leads The
Way In Internet News

·

Online Ad Spend To
Continue In 2007

·

Australian Media Viewed
With Scepticism - TV
Remains Our First Stop
When Chasing The News

·

Online News Continues
To Grow - Ninemsn
Number One For
Second Year Running

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Significant Print
Readership Research
Papers: 1953 - 2006

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Roy Morgan Media
Research, 1941 - 2007

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50 Years of TV -
Sept 14 06

·

Australians Oppose Government's Media Laws - Aug 15 06

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Journalists Strongly Oppose Government's Media Laws - Aug 10 06

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The Reader - Sept 3 04


Top Travel Sites:
Australia June 2008

 

Site

'000

1

qantas.com.au 1,360

3

Jetstar.com.au 1,238

2

virginblue.com.au 1,224

4

Wotif 1,027

5

flightcentre.com.au 726

New Zealand June 2008

 

Site

'000

1

AirNewZealand.co.nz 815

2

houseoftravel.co.nz 264

4

qantas.co.nz 226

3

flightcentre.co.nz 196

5

flypacificblue.com 191

Top News Sites:
Australia June 2008

 

Site

'000

1

ninemsn news 1,500

2

abc.net.au/news 1,096

3

smh.com.au 1,036

4

theage.com.au 852

5

news.com.au 742

Top Employment Sites:
Australia June 2008

 

Site

'000

1

seek.com.au 1,643

2

mycareer.com.au 909

3

careerone.com.au 698

Top Automotive Sites:
Australia June 2008

 

Site

'000

1

carsales.com.au 753

2

carsguide.com.au 664

3

TradingPostAuto 503

4

cars.ebay.com.au 435

5

carpoint 370
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Download ASTEROID

 The Latest Version of ASTEROID is 4.4.03.516.
May 26, 2008

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History of
Roy Morgan Research

Background to Roy Morgan Research
– founded by Roy Morgan in 1941



A Global survey conducted by Roy Morgan Research in association with Gallup International highlights the need for cancer prevention campaigns to correct misbeliefs

International : Article No. 790 : The latest news from the global Cancer study undertaken by Roy Morgan Research in association with Gallup International on behalf of the UICC - The International Union Against Cancer. : August 28, 2008

Many people hold mistaken beliefs about what causes cancer, tending to inflate the threat from environmental factors that have relatively little impact while minimizing the hazards of behaviours well established as cancer risk factors, according to the first global survey on the topic. The survey, conducted by Roy Morgan Research and Gallup International on behalf of the International Union of Against Cancer (UICC), identified key areas where misconceptions could be addressed and where lives could be saved. The survey involved interviewing 29,925 people in 29 countries across the globe during the last year. It is the first study to provide internationally comparable data on perceptions about cancer risk factors. The results, which allow for comparison between high-, middle- and low-income countries, were released Wednesday at the UICC's World Cancer Congress in Geneva. Full article.


People living in Australia, NZ, Italy, US, Canada and UK expect the most from their Doctors

Special Poll : Finding No. 789 : These are the latest results of the joint research study into Attitudes towards Cancer conducted by Roy Morgan Research and Gallup International on behalf of the UICC (International Union Against Cancer) with more than 30,000 respondents in 30 countries around the World. : August 28, 2008

Australians are the most likely to ask for an expensive new cancer drug from their doctor with 98% of Australians agreeing with the statement, “If you had cancer and a very expensive cancer drug that you would have to pay for could treat your cancer, would you expect your doctor to tell you about this new drug?” according to this special Roy Morgan International poll conducted between October 2007 – August 2008 in conjunction with Gallup International with over 29,500 people in 30 countries world-wide. Respondents in New Zealand, Canada, Italy, USA and UK (All 95%), Greece (92%), Czech Republic and Albania (90%), Israel (89%), Lebanon (88%), Philippines (85%) and Indonesia (83%) were all heavily in favour of being told by their doctor about an expensive new cancer drug that could treat a cancer. Full article.


ALP Support Bounces as Australians Switch to Olympics

Federal Poll : Finding No. 4315 : Latest Roy Morgan Poll on Australian Voting Intentions with 1,799 electors interviewed over the weekends of August 9/10 & 16/17. : August 22, 2008

In mid August, ALP support is 47% (up 1.5%) well ahead of L-NP support 37.5% (down 2%). On a two-party preferred basis, support for the ALP is 57% (up 2%), while support for the L-NP is 43% (down 2%). If the Federal Election were held today the ALP would win according to the latest face-to-face Morgan Poll conducted on the weekends of August 9/10 & 16/17. Among the minor parties, support for the Greens is 8.5% (up 0.5%), support for Family First 2% (up 0.5%) and Independents/Others 5% (down 1%). The Roy Morgan Government Confidence Rating has leapt 11 points to 123 points – the highest Government Confidence Rating since early June (127 points). Australia is “heading in the right direction” according to 52% (up 4.5% and 8.5% in a month) of Australians, compared to 29% (down 6.5%) that say Australia is “heading in the wrong direction.” Full article.


Foreword to the La Trobe Lecture by Gary Morgan, presented July 5, 2008

Australia : Paper No. 20080808 : August 20, 2008

This is the foreword to the La Trobe Lecture given by Gary Morgan on Victoria Day in the Queen's Hall of the Victorian Parliament on July 5, 2008. Full Article ( Pdf PDF, Size: 3,223KB)


Victoria Day Council Address with Full Forward to the Address, Presented by Gary Morgan, July 5, 2008

Australia : Paper No. 20080810 : August 19, 2008

This is the full compilation of the Gary Morgan's Address, to the Victoria Day Council in the Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria. Full Article ( Pdf PDF, Size: 19,391KB)


New Zealand National Party (48%) hold strong lead over Labour (34%)

Federal Poll : Finding No. 4314 : Latest New Zealand Morgan Poll for mid August conducted with 834 New Zealand electors over the period of July 28 - August 10. : August 15, 2008

In mid August 2008 the New Zealand Roy Morgan Poll shows National Party support at 48% (up 0.5%) still well ahead of the Labour Party 34% (up 1.5%), if an election were held now the National Party would win. Support for the Greens was 7.5% (down 0.5%), NZ First 6.5% (up 1.5%), Maori Party 2% (down 1%), ACT NZ 1.5% (down 1%) and Others 0.5% (down 0.5%). The Roy Morgan Government Confidence Rating has risen for the second New Zealand Morgan Poll in a row, rising strongly to 103.5 (up 12pts). It is now at its highest level since being at 104.5 in early May. Now more New Zealanders 44.5% (up 6%) say the country is “heading in the right direction” compared to 41% (down 6%) that say the country is “heading in the wrong direction.” Full article.


New Zealand Consumer Confidence jumps to 94.9 (up 7.1 points)

Consumer Confidence : Article No. 786 : Conducted from July 27 – August 10, 2008, across New Zealand by telephone with a cross section of 1,034 people aged 14 and over. : August 15, 2008

The mid August NZ Roy Morgan Consumer Confidence rating is 94.9 points, up 7.1 points from early August and the highest since mid April (100 points). Full article.


Roy Morgan Readership estimates for Australia for the 12 months to June 2008

Australia : Article No. 787 : August 13, 2008

Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets. Full article.


 

PDF June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)

PDF May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)

PDF May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)

PDF March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)

PDF January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)

PDF December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)

PDF November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)

PDF May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)

PDF March 27, 2007:
Measuring Engagement
(Size: 273 KB)

PDF February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)

PDF December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)

PDF December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)

PDF October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)

PDF August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)

PDF July 20, 2006:
The Labour Market
(Size: 179 KB)

PDF July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)

PDF June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)

PDF May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)

PDF May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)

IE April 23-27, 2006: 
Baby Boomers – A Lucrative Market for the Pacific Asia Region

PDF March 1, 2006: 
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)

PDF February 9, 2006: 
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)

PDF November 11, 2005: 
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)

PDF October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)

PDF October 19, 2005: 
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)

IE October 5, 2005: 
Tourism & Leisure In The 21st Century

IE September 9, 2005: 
Men were from Mars, Women were from Venus

PDF August 30 - September 1, 2005: 
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)

PDF August 23-26, 2005: 
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)

PDF June 30, 2005: 
Superannuation Choice
(Size: 232 KB)

PDF May 30, 2005: 
Australia – Open For Business
(Size: 329 KB)

PDF May 19, 2005: 
Direct Mail And The Importance of Measurement
(Size: 620 KB)

PDF May 5-7, 2005: 
Technology, Innovation & Entrepreneurship
(Size: 437 KB)

PDF April 29, 2005: 
The Brand Strength of Sustainable Tourism
(Size: 581 KB)

PDF March 9-11, 2005: 
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)

PDF November 25, 2004: 
Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)

PDF November 9, 2004: 
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)

PDF October 12, 2004: 
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)

PDF August 6, 2004: 
Connecting The World Through International Single Source
(Size: 1,836 KB)

PDF May 8, 2004: 
Globalisation – An International Perspective
(Size: 207 KB)

IE August 22, 2003: 
"It's Time" for a Realistic Measure of Unemployment in Australia

PDF July 31, 2002: 
Threats To The Environment
(Size: 80,501 KB)

PDF July 10, 2002: 
Australians and Giving – A Global Comparison
(Size: 263,201 KB)

Media Papers

PDF July 22, 2008 
Roy Morgan Media Research, 1941-2008
(Size: 29 KB)

PDF July 4, 2008 
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria
(Full Paper Version) Size: 9.3MB

PDF July 5, 2008 
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today
(Powerpoint of Address) Size: 8.8MB

PDF April 18, 2008 
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media

PDF March 19, 2008 
The Problem With Online Panels - Nielsen Online Gives Misleading Results

PDF February 9, 2008 
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)

PDF August 27, 2007 
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)

PDF August 14, 2007 
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)

PDF July 23, 2007 
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)

PDF June 27, 2007 
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)

PDF March 28, 2007 
Emerging Media Trends NZ
(Size: 988 KB)

PDF October 26, 2006 
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)

PDF September 14, 2006 
50 Years of TV
(Size: 136 KB)

PDF July 26, 2006 
To Buyers of Newspaper Advertisements and John Hartigan, CEO, News Ltd
(Size: 193 KB)

PDF July 24, 2006 
Newspapers are Transforming not Disappearing
(Size: 186 KB)

PDF July 20, 2006 
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)

PDF June 18, 2006 
NEWSPAPERS: On the way out?
(Size: 145 KB)

PDF June 29, 2006 
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)

PDF June 15, 2006 
A Global Review of Print Readership Surveys
By Andrew Green
See “Fairness of Research Method…” (Issue 4, p.23)

(Size: 351 KB)

PDF March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)

PDF March 2006 
Assessing a fragmented landscape and what it means for your communication strategy

PDF December 8, 2005: 
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"

PDF November 19, 2005: 
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate

PDF November 17, 2005: 
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey

PDF September 5, 2005: 
Letter To The Editor - Australian Financial Review
(Size: 101 KB)

PDF October 23-26, 2005: 
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)

PDF October 12 & 14, 2004: 
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)

PDF July 5, 2004: 
Pitfalls of International Market Research
(Size: 103 KB)

PDF July 5, 2004: 
People vs. USA Today, US Readership Estimates Must Be Believable
(Size: 343 KB)

PDF June 13-18, 2004:
A Fresh Look at Estimating Readership Frequency Distribution

PDF October 26-29, 2003:
Reading: Looking into…logging onto

PDF October 26-29, 2003:
Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way

PDF October 23, 2003:
Selling Print Short: The Need To Re-Assess Reading & Readership

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)

PDF October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers

PDF October 29-November 1, 2001:
Single Source – For Increased Advertising Productivity in a Multimedia World

PDF May 7, 1998:
Proof! Same budget, get 30-60% Greater Value

PDF October 1997:
Pragmatic Readership Measure for the Future



Mapes and Ross

NEOs
NEOs

The report, resulting from 5 years of research with more than 50,000 respondents each year, provides new and startling insights into new powerhouse consumers - NEOs - who read more, know more, earn more, are more ethical, demand more and spend more than anyone else in Australia.

PDF NEO Power – How the new economic order is changing the way we live, work and play by futurists Ross Honeywill and Verity Byth
(Size: 327 kb) [ Buy the book here. ]

PDF Australian Online NEOs Report 2005 - Co-authored by NEO Group and Yahoo! Australia and NZ (Size: 10 mb)

PDF The Next Business Cycle Presentation - A View from the Premium End (September 2005)

PDFRoy Morgan and NEO Group unveil study into UK's high spenders (Size: 101 kb)


The Reactor
The Reactor

Unlike all other concept testing techniques, the Reactor provides the unvarnished opinions of respondents who provide immediate, instinctive feedback on how they feel about your product, concept or medium, element by element, second by second.


Single Source
Single Source

Nowhere in the world is there a syndicated research product or series of industry monitors which matches the accuracy, integrity and sheer power of Roy Morgan Single Source research. The difference is that Roy Morgan Single Source actually gives you the customer.

PDFSingle Source - For Increased Advertising Productivity In A Multimedia World (Size: 156 kb)


ASTEROID
ASTEROID

Lost in your survey data? Escape with ASTEROID. The data analysis program that's revolutionising market research is already operating in over 365 client sites around the world.


Values Segments
Values Segments

Roy Morgan Values Segments*™ lets you find out how people think, their aspirations, self-images, behaviour and more.

* Developed in conjunction with Colin Benjamin - © The Horizons Network 1997.


Young Aust. Survey

The Young Australians Survey covers attitudes, activities, interests, media habits, consumption habits and spending of children in Australia aged 6 to 13.

PDFYoung Australians Survey
(Size: 2,187 kb)


ARF Info Centre
ARF Info Centre

Through the generous support of Roy Morgan International, the ARF is pleased to offer you access to selected research articles and papers on the topics of greatest interest to the industry. Find out more about the Roy Morgan Info Centre at the ARF


Online Store
Online Store

When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.

Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.

There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.

Click here to view profiles currently available



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