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% |
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L-NP |
37.5 |
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ALP |
47.0 |
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The independent guide to economics, politics, investments. |
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Top Travel Sites:
Australia June 2008
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Site |
'000 |
1 |
qantas.com.au |
1,360 |
3 |
Jetstar.com.au |
1,238 |
2 |
virginblue.com.au |
1,224 |
4 |
Wotif |
1,027 |
5 |
flightcentre.com.au |
726 |
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Site |
'000 |
1 |
AirNewZealand.co.nz |
815 |
2 |
houseoftravel.co.nz |
264 |
4 |
qantas.co.nz |
226 |
3 |
flightcentre.co.nz |
196 |
5 |
flypacificblue.com |
191 |
Top News Sites:
Australia June 2008 |
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Site |
'000 |
1 |
ninemsn news |
1,500 |
2 |
abc.net.au/news |
1,096 |
3 |
smh.com.au |
1,036 |
4 |
theage.com.au |
852 |
5 |
news.com.au |
742 |
Top Employment Sites:
Australia June 2008 |
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Site |
'000 |
1 |
seek.com.au |
1,643 |
2 |
mycareer.com.au |
909 |
3 |
careerone.com.au |
698 |
Top Automotive Sites:
Australia June 2008 |
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Site |
'000 |
1 |
carsales.com.au |
753 |
2 |
carsguide.com.au |
664 |
3 |
TradingPostAuto |
503 |
4 |
cars.ebay.com.au |
435 |
5 |
carpoint |
370 |
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A Global survey conducted by Roy Morgan Research in association with Gallup International highlights the need for cancer prevention campaigns to correct misbeliefs
International : Article No. 790 : The latest news from the global Cancer study undertaken by Roy Morgan Research in association with Gallup International on behalf of the UICC - The International Union Against Cancer. : August 28, 2008
Many people hold mistaken beliefs about what causes cancer, tending to inflate the threat from environmental factors that have relatively little impact while minimizing the hazards of behaviours well established as cancer risk factors, according to the first global survey on the topic. The survey, conducted by Roy Morgan Research and Gallup International on behalf of the International Union of Against Cancer (UICC), identified key areas where misconceptions could be addressed and where lives could be saved. The survey involved interviewing 29,925 people in 29 countries across the globe during the last year. It is the first study to provide internationally comparable data on perceptions about cancer risk factors. The results, which allow for comparison between high-, middle- and low-income countries, were released Wednesday at the UICC's World Cancer Congress in Geneva.
Full article.
People living in Australia, NZ, Italy, US, Canada and UK expect the most from their Doctors
Special Poll : Finding No. 789 : These are the latest results of the joint research study into Attitudes towards Cancer conducted by Roy Morgan Research and Gallup International on behalf of the UICC (International Union Against Cancer) with more than 30,000 respondents in 30 countries around the World. : August 28, 2008
Australians are the most likely to ask for an expensive new cancer drug from their doctor with 98% of Australians agreeing with the statement, “If you had cancer and a very expensive cancer drug that you would have to pay for could treat your cancer, would you expect your doctor to tell you about this new drug?” according to this special Roy Morgan International poll conducted between October 2007 – August 2008 in conjunction with Gallup International with over 29,500 people in 30 countries world-wide. Respondents in New Zealand, Canada, Italy, USA and UK (All 95%), Greece (92%), Czech Republic and Albania (90%), Israel (89%), Lebanon (88%), Philippines (85%) and Indonesia (83%) were all heavily in favour of being told by their doctor about an expensive new cancer drug that could treat a cancer.
Full article.
ALP Support Bounces as Australians Switch to Olympics
Federal Poll : Finding No. 4315 : Latest Roy Morgan Poll on Australian Voting Intentions with 1,799 electors interviewed over the weekends of August 9/10 & 16/17. : August 22, 2008
In mid August, ALP support is 47% (up 1.5%) well ahead of L-NP support 37.5% (down 2%). On a two-party preferred basis, support for the ALP is 57% (up 2%), while support for the L-NP is 43% (down 2%). If the Federal Election were held today the ALP would win according to the latest face-to-face Morgan Poll conducted on the weekends of August 9/10 & 16/17. Among the minor parties, support for the Greens is 8.5% (up 0.5%), support for Family First 2% (up 0.5%) and Independents/Others 5% (down 1%). The Roy Morgan Government Confidence Rating has leapt 11 points to 123 points – the highest Government Confidence Rating since early June (127 points). Australia is “heading in the right direction” according to 52% (up 4.5% and 8.5% in a month) of Australians, compared to 29% (down 6.5%) that say Australia is “heading in the wrong direction.”
Full article.
Foreword to the La Trobe Lecture by Gary Morgan, presented July 5, 2008
Australia : Paper No. 20080808 : August 20, 2008
This is the foreword to the La Trobe Lecture given by Gary Morgan on Victoria Day in the Queen's Hall of the Victorian Parliament on July 5, 2008.
Full Article ( PDF, Size: 3,223KB)
Victoria Day Council Address with Full Forward to the Address, Presented by Gary Morgan, July 5, 2008
Australia : Paper No. 20080810 : August 19, 2008
This is the full compilation of the Gary Morgan's Address, to the Victoria Day Council in the Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria.
Full Article ( PDF, Size: 19,391KB)
New Zealand National Party (48%) hold strong lead over Labour (34%)
Federal Poll : Finding No. 4314 : Latest New Zealand Morgan Poll for mid August conducted with 834 New Zealand electors over the period of July 28 - August 10. : August 15, 2008
In mid August 2008 the New Zealand Roy Morgan Poll shows National Party support at 48% (up 0.5%) still well ahead of the Labour Party 34% (up 1.5%), if an election were held now the National Party would win. Support for the Greens was 7.5% (down 0.5%), NZ First 6.5% (up 1.5%), Maori Party 2% (down 1%), ACT NZ 1.5% (down 1%) and Others 0.5% (down 0.5%). The Roy Morgan Government Confidence Rating has risen for the second New Zealand Morgan Poll in a row, rising strongly to 103.5 (up 12pts). It is now at its highest level since being at 104.5 in early May. Now more New Zealanders 44.5% (up 6%) say the country is “heading in the right direction” compared to 41% (down 6%) that say the country is “heading in the wrong direction.”
Full article.
New Zealand Consumer Confidence jumps to 94.9 (up 7.1 points)
Consumer Confidence : Article No. 786 : Conducted from July 27 – August 10, 2008, across New Zealand by telephone with a cross section of 1,034 people aged 14 and over. : August 15, 2008
The mid August NZ Roy Morgan Consumer Confidence rating is 94.9 points, up 7.1 points from early August and the highest since mid April (100 points).
Full article.
Roy Morgan Readership estimates for Australia for the 12 months to June 2008
Australia : Article No. 787 : August 13, 2008
Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets.
Full article.
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June 18, 2008:
Consumer Trends in the Australian and Global Marketplaces - by Michele Levine, CEO Roy Morgan Research - Address to Tourism Futures 2008 Conference
(Size: 340 KB)
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May 18, 2008:
Future Summit Participants compared to the Australian Population May 18, 2008
(Size: 203 KB)
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May 12-13, 2008:
Environment Most Important Issue for Australians Population May 12-13, 2008
(Size: 213 KB)
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March 14, 2008:
"The Fantasy of Full Employment" by Michele Levine, CEO Roy Morgan Research - Address to the National Press Club March 14, 2008
(Size: 263 KB)
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January 25, 2008:
Share-market falls & the effect on Consumer Confidence
(Size: 132 KB)
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December 19, 2007:
Would The L-NP Have Been Re-Elected If The Government Had Honestly & Accurately Reported Unemployment (And Underemployment)?
(Size: 153 KB)
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November 9, 2007:
Reserve Bank Turns Up Heat On Australian Workers
(Size: 132 KB)
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May 15, 2007:
Future Summit Participants – Our views and how they compare
(Size: 518 KB)
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March 27, 2007:
Measuring Engagement
(Size: 273 KB)
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February 23, 2007:
Political & Economic Overview 2007
(Size: 970 KB)
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December 5, 2006:
Understanding and Communicating with Australian Holidaymakers
(Size: 194 KB)
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December 4, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 480 KB)
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October 26, 2006:
The Power of Newspaper Editorial & Advertising
(Size: 1.47 MB)
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August 2, 2006:
Doing Business Globally - Marketing Brand Australia to the UK
(Size: 560 KB)
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July 20, 2006:
The Labour Market
(Size: 179 KB)
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July 8-9, 2006:
IR is the real issue – not Howard Vs Costello
(Size: 105 KB)
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June 8-9, 2006:
Doing Business Globally – Marketing “Brand India” (for India Conference)
(Size: 468 KB)
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May 18, 2006:
Truth, Democracy and the Commonwealth
(Size: 97 KB)
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May 11, 2006:
The Value Of Listening To People
(Size: 863 KB)
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April 23-27, 2006:
Baby Boomers – A Lucrative Market for the Pacific Asia Region
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March 1, 2006:
Everyone Knows The Difference Between Right And Wrong
(Size: 42 KB)
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February 9, 2006:
Growing Yield in the City Holiday Market: Finding a Competitive Edge
(Size: 387 KB)
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November 11, 2005:
The Bang & Olufsen Value Segments Case Study
(Size: 7,134 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 936 KB)
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October 19, 2005:
World Issues, Australian Issues and Australian Infrastructure Challenges
(Size: 136 KB)
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October 5, 2005:
Tourism & Leisure In The 21st Century
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September 9, 2005:
Men were from Mars, Women were from Venus
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August 30 - September 1, 2005:
Confidence Abounds Amongs Affluent Australian Opinion Leaders and Shareholders
(Size: 158 KB)
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August 23-26, 2005:
Convergence - Making Sense Of The New Landscape
(Size: 662 KB)
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June 30, 2005:
Superannuation Choice
(Size: 232 KB)
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May 30, 2005:
Australia – Open For Business
(Size: 329 KB)
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May 19, 2005:
Direct Mail And The Importance of Measurement
(Size: 620 KB)
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May 5-7, 2005:
Technology, Innovation & Entrepreneurship
(Size: 437 KB)
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April 29, 2005: The Brand Strength of Sustainable Tourism
(Size: 581 KB)
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March 9-11, 2005:
Doing Business Globally - Marketing "Brand India"
(Size: 272 KB)
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November 25, 2004: Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities
(Size: 683 KB)
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November 9, 2004:
The Brand Strength of Ecotourism and the Consumer Value of Eco-labelling
(Size: 524 KB)
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October 12, 2004:
Doing Business Globally – Marketing "Brand Melbourne"
(Size: 1,405 KB)
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August 6, 2004:
Connecting The World Through International Single Source
(Size: 1,836 KB)
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May 8, 2004:
Globalisation – An International Perspective
(Size: 207 KB)
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August 22, 2003:
"It's Time" for a Realistic Measure of Unemployment in Australia
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July 31, 2002:
Threats To The Environment
(Size: 80,501 KB)
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July 10, 2002:
Australians and Giving – A Global Comparison
(Size: 263,201 KB)
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Media Papers |
July 22, 2008
Roy Morgan Media Research, 1941-2008
(Size: 29 KB)
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July 4, 2008
Gary Morgan's Address to the Victoria Day Council in Victorian State Parliament for the 157th Anniversary of the Foundation of the State of Victoria (Full Paper Version) Size: 9.3MB
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July 5, 2008
Women, the Media, & People from Other Countries who have made Victoria – 1851 to Today (Powerpoint of Address) Size: 8.8MB
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April 18, 2008
USA, UK & NZ Newspapers Transforming rather than disappearing with Growth in "Online" Media
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March 19, 2008
The Problem With Online Panels - Nielsen Online Gives Misleading Results
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February 9, 2008
Budweiser Superbowl TV ad scores best on Roy Morgan Reactor
(Size: 316KB)
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August 27, 2007
The First Ninety Years - The Printing House of Massina, 1859 to 1949 by Ronald G Campbell
(Size: 12MB)
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August 14, 2007
Large Majority Of Australians Think The Media Is "Often Biased"
(Size: 337KB)
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July 23, 2007
Significant Print Readership Research Papers: 1953-2006
(Size: 108KB)
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June 27, 2007
Television Remains Main Source Of News & Current Affairs - NineMSN Leads The Way In Internet News
(Size: 375KB)
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March 28, 2007
Emerging Media Trends NZ
(Size: 988 KB)
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October 26, 2006
The Power of Newspaper Editorial & Advertising
(Size: 1514 KB)
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September 14, 2006
50 Years of TV
(Size: 136 KB)
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July 26, 2006
To Buyers of Newspaper Advertisements and
John Hartigan, CEO, News Ltd
(Size: 193 KB)
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July 24, 2006
Newspapers are Transforming not Disappearing
(Size: 186 KB)
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July 20, 2006
Roy Morgan Research and Website Visitation Measurement, iMAT Conference
(Size: 527 KB)
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June 18, 2006
NEWSPAPERS: On the way out?
(Size: 145 KB)
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June 29, 2006
Nearly 7 million Australians watched Socceroos Last Minute Loss Against Italy
(Size: 208 KB)
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June 15, 2006
A Global Review of Print Readership Surveys By Andrew Green See “Fairness of Research Method…” (Issue 4, p.23)
(Size: 351 KB)
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March 29-31, 2006:
Media Neutral Analysis of Key Advertising Media
(Size: 592 KB)
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March 2006
Assessing a fragmented landscape and what it means for your communication strategy
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December 8, 2005:
Letter to the Editor - The Australian, RE: Simon Canning's article: "What are you looking at, folks?"
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November 19, 2005:
Letter To The Editor, The Australian: Readership And Circulation Changes Do Not Always Correlate
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November 17, 2005:
New Roy Morgan Readership Service - Introducing The "Top 1%" Readership Survey
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September 5, 2005:
Letter To The Editor - Australian Financial Review
(Size: 101 KB)
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October 23-26, 2005:
Advertising-Adverteasing-Advertiring?
(Size: 101 KB)
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October 12 & 14, 2004:
Are you going by the numbers? If YES - are they the right numbers?
(Size: 338 KB)
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July 5, 2004:
Pitfalls of International Market Research (Size: 103 KB)
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July 5, 2004:
People vs. USA Today, US Readership Estimates Must Be Believable (Size: 343 KB)
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June 13-18, 2004: A Fresh Look at Estimating Readership Frequency Distribution
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October 26-29, 2003: Reading: Looking into…logging onto
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October 26-29, 2003: Readers-per-copy: Beyond the phoney figure debate to understanding reader choice and how to drive it your way
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October 23, 2003: Selling Print Short: The Need To Re-Assess Reading & Readership
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October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers (with slides)
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October 21-26, 2001:
A New Method To Measure Media Casualness for Magazines and Newspapers
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October 29-November 1, 2001: Single Source – For Increased Advertising Productivity in a Multimedia World
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May 7, 1998: Proof! Same budget, get 30-60% Greater Value
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October 1997: Pragmatic Readership Measure for the Future
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When you need to identify, quantify, understand or target, Roy Morgan’s detailed Target Profiles can bring you up to speed in minutes.
Target Profiles include: Demographics, Attitudes, Activities, Media Preference, Media Usage and Roy Morgan Value Segments.
There are Target Profiles available now in many categories including: utilities, food, retailers, sport and tourism.
Click here to view profiles currently available
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