Home Industries Media Readership Readership in New Zealand, 12 Months to December 2017

Readership in New Zealand, 12 Months to December 2017

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2017.

Magazines

	Jan 2016 - Dec 2016		Jan 2017 - Dec 2017
	Readership '000	% of Population 14+	Readership '000	% of Population 14+	% of Population 14+ Gain/Loss	Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition	224	6.0%	249	6.4%	0.4%	25
NZ Woman's Weekly	171	4.6%	198	5.1%	0.5%	27
NZ Woman's Day	328	8.7%	353	9.2%	0.5%	25
New Idea (NZ)	110	2.9%	98	2.5%	-0.4%	-12
Next	91	2.4%	102	2.7%	0.3%	11
That's Life	99	2.6%	82	2.1%	-0.5%	-17

WOMEN'S LIFESTYLE MAGAZINES
Cosmopolitan (Australian Edition)	33	0.9%	29	0.8%	-0.1%	-4
English Woman's Weekly	20	0.5%	16	0.4%	-0.1%	-4
Lucky Break	85	2.3%	56	1.5%	-0.8%	-29
Mindfood	124	3.3%	129	3.3%	0.0%	5
Nadia (from Oct16)	94	2.5%	95	2.5%	0.0%	1
NW	21	0.5%	18	0.5%	0.0%	-3
OK!	24	0.6%	16	0.4%	-0.2%	-8
Simply You Living	13	0.3%	31	0.8%	0.5%	18

WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition)	17	0.4%	21	0.5%	0.1%	4
NZ Fashion Quarterly	37	1.0%	48	1.3%	0.3%	11
Simply You	38	1.0%	37	0.9%	-0.1%	-1
Vogue Australia	8	0.2%	31	0.8%	0.6%	23
Bride & Groom (NZ edition)	34	0.9%	23	0.6%	-0.3%	-11
NZ Weddings	29	0.8%	48	1.2%	0.4%	19

HOME & GARDEN MAGAZINES
Better Homes and Gardens	71	1.9%	49	1.3%	-0.6%	-22
Habitat	82	2.2%	92	2.4%	0.2%	10
Home NZ	27	0.7%	36	0.9%	0.2%	9
Homestyle NZ	18	0.5%	31	0.8%	0.3%	13
Houses NZ	51	1.4%	42	1.1%	-0.3%	-9
NZ Gardener	125	3.3%	124	3.2%	-0.1%	-1
NZ House & Garden	141	3.7%	148	3.8%	0.1%	7
NZ Trends Design Series	39	1.0%	24	0.6%	-0.4%	-15
Urbis	17	0.5%	21	0.6%	0.1%	4
Kiwi Gardener (was Weekend Gardener)	89	2.4%	76	2.0%	-0.4%	-13
Your Home & Garden	81	2.2%	83	2.2%	0.0%	2

FOOD & ENTERTAINMENT MAGAZINES
Cuisine	162	4.3%	152	3.9%	-0.4%	-10
Delicious	17	0.4%	28	0.7%	0.3%	11
Dish	82	2.2%	101	2.6%	0.4%	19
Donna Hay	38	1.0%	55	1.4%	0.4%	17
Foodtown Magazine	80	2.1%	74	1.9%	-0.2%	-6
NZ Woman's Weekly Julie Le Clerc Magazine	39	1.0%	30	0.8%	-0.2%	-9
Recipes+	38	1.0%	36	0.9%	-0.1%	-2
Taste	50	1.3%	56	1.5%	0.2%	6

HEALTH & FAMILY MAGAZINES
Healthy Food Guide	137	3.6%	121	3.1%	-0.5%	-16
Little Treasures	24	0.6%	16	0.4%	-0.2%	-8
Parenting Magazine	19	0.5%	31	0.8%	0.3%	12
Tots to Teens	37	1.0%	27	0.7%	-0.3%	-10
Women's Health	22	0.6%	37	1.0%	0.4%	15

BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
NZ Property Investor	25	0.7%	26	0.7%	0.0%	1
Time	102	2.7%	110	2.9%	0.2%	8
University of Auckland Business Review	31	0.8%	27	0.7%	-0.1%	-4
Qantas	25	0.7%	14	0.4%	-0.3%	-11
KiaOra (Air New Zealand inflight magazine)	127	3.4%	148	3.8%	0.4%	21

MEN'S LIFESTYLE MAGAZINES
M2	13	0.4%	12	0.3%	-0.1%	-1

GENERAL MAGAZINES
Avenues	46	1.2%	40	1.0%	-0.2%	-6
Consumer	77	2.1%	65	1.7%	-0.4%	-12
D-Photo	16	0.4%	14	0.4%	0.0%	-2
Good	33	0.9%	34	0.9%	0.0%	1
National Geographic	55	1.5%	59	1.5%	0.0%	4
NZ Geographic	55	1.5%	63	1.6%	0.1%	8
North & South	133	3.5%	111	2.9%	-0.6%	-22
NZ Today	16	0.4%	15	0.4%	0.0%	-1
Reader's Digest	70	1.9%	73	1.9%	0.0%	3
Travel + Leisure	16	0.4%	15	0.4%	0.0%	-1
Grapevine	54	1.4%	49	1.3%	-0.1%	-5
Mana	27	0.7%	28	0.7%	0.0%	1
Metro	62	1.7%	39	1.0%	-0.7%	-23
NZ Life & Leisure	78	2.1%	70	1.8%	-0.3%	-8
NZ Listener	242	6.4%	246	6.4%	0.0%	4
Art News NZ	33	0.9%	26	0.7%	-0.2%	-7
Heritage NZ	54	1.4%	51	1.3%	-0.1%	-3
Animals' Voice	14	0.4%	21	0.6%	0.2%	7
Wilderness	18	0.5%	11	0.3%	-0.2%	-7

MUSIC & MOVIE MAGAZINES
Empire	26	0.7%	16	0.4%	-0.3%	-10

TV MAGAZINES
SkyWatch	204	5.4%	185	4.8%	-0.6%	-19
TV Guide	217	5.8%	251	6.5%	0.7%	34

SPORTS MAGAZINES
NZ Horse & Pony	13	0.4%	16	0.4%	0.0%	3
NZ Outdoor	24	0.6%	18	0.5%	-0.1%	-6
NZ Rod & Rifle	31	0.8%	28	0.7%	-0.1%	-3
NZ Rugby World	30	0.8%	30	0.8%	0.0%	0
Rugby News	31	0.8%	33	0.8%	0.0%	2

MOTORING MAGAZINES
AA Directions	479	12.7%	565	14.7%	2.0%	86
Car Dealer	25	0.7%	42	1.1%	0.4%	17
Classic Driver	19	0.5%	22	0.6%	0.1%	3
Kiwi Rider	14	0.4%	11	0.3%	-0.1%	-3
NZ Autocar	22	0.6%	20	0.5%	-0.1%	-2
NZ Classic Car	35	0.9%	37	1.0%	0.1%	2
NZ Motorhomes Caravans & Destinations	10	0.3%	14	0.4%	0.1%	4
NZ Performance Car	20	0.5%	14	0.4%	-0.1%	-6

MOTORCYCLE, BOAT & TRUCK MAGAZINES
Boating NZ	22	0.6%	28	0.7%	0.1%	6
NZ Trucking	16	0.4%	14	0.4%	0.0%	-2

FISHING MAGAZINES
Fish & Game NZ	70	1.9%	92	2.4%	0.5%	22
NZ Fishing News	39	1.0%	30	0.8%	-0.2%	-9
NZ Fishing World	36	0.9%	33	0.9%	0.0%	-3

REAL ESTATE MAGAZINES
Property Press	151	4.0%	114	3.0%	-1.0%	-37

NEWSPAPER INSERT MAGAZINES
Bite (North Island)	245	6.5%	211	5.5%	-1.0%	-34
Canvas (North Island)	306	8.1%	302	7.8%	-0.3%	-4
Sunday Magazine	250	6.7%	306	7.9%	1.2%	56
View (North Island)	91	2.4%	90	2.3%	-0.1%	-1
Viva (North Island)	217	5.8%	194	5.0%	-0.8%	-23
Weekend (North Island)	253	6.7%	247	6.4%	-0.3%	-6
Your Weekend	215	5.7%	225	5.8%	0.1%	10

Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.

	Print		Online		Total Cross-Platform Audience (print or online)
Publication	Dec 2016 (000's)	Dec 2017 (000's)	Dec 2016 (000's)	Dec 2017 (000's)	Dec 2016 (000's)	Dec 2017 (000's)	% change in Total Cross- Platform Audience
New Zealand Herald	890	786	1,194	1,164	1,680	1,598	-4.9%
Dominion Post	328	306	242	236	485	462	-4.7%
Northern Advocate	66	70	58	69	112	124	10.7%
Waikato Times	146	104	82	112	207	191	-7.7%
Bay of Plenty Times	87	91	70	91	143	155	8.4%
Daily Post (Rotorua)	57	29	51	33	91	60	-34.1%
Gisborne Herald	38	37	11	20	47	53	12.8%
Taranaki Daily News	77	66	55	67	106	114	7.5%
Wanganui Chronicle	48	33	35	24	67	54	-19.4%
Hawkes Bay Today	96	78	51	39	131	109	-16.8%
Manawatu Standard	71	57	51	59	114	107	-6.1%
Wairarapa Times-Age	30	29	16	19	41	43	4.9%
The Press	252	286	163	172	353	374	5.9%
Otago Daily Times	146	139	88	89	203	192	-5.4%
Nelson Mail	38	43	40	41	66	73	10.6%
Ashburton Guardian	11	23	9	8	19	26	36.8%
Timaru Herald	35	37	31	19	56	46	-17.9%
Southland Times	68	74	54	33	99	94	-5.1%
Sunday Star Times	323	340	66	81	372	405	8.9%
Sunday News	90	79	30	30	117	103	-12.0%

Print is net readership in an average 7 days. Online is net readership online in an average 7 days.

Weekly & Other Non-Daily Newspapers	Jan 2016 - Dec 2016 Readership '000	Jan 2017 - Dec 2017 Readership '000	Readership Gain/Loss '000
Buy, Sell & Exchange	18	20	2