Industries
Home Industries Media Readership Readership in New Zealand, 12 Months to December 2015

Readership in New Zealand, 12 Months to December 2015

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to December 2015.

Magazines

  Jan 2014 - Dec 2014 Jan 2015 - Dec 2015

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 249 6.9% 269 7.3% 0.4% 20
NZ Woman's Weekly 269 7.4% 223 6.1% -1.3% -46
NZ Woman's Day 386 10.6% 406 11.0% 0.4% 20
New Idea (NZ) 162 4.5% 166 4.5% 0.0% 4
Next 137 3.8% 133 3.6% -0.2% -4
That's Life 108 3.0% 85 2.3% -0.7% -23
   
WOMEN'S LIFESTYLE MAGAZINES    
Cleo NZ 23 0.6% 19 0.5% -0.1% -4
Cosmopolitan (Australian Edition) 36 1.0% 43 1.2% 0.2% 7
Lucky Break 73 2.0% 66 1.8% -0.2% -7
Mindfood 117 3.2% 147 4.0% 0.8% 30
NW 41 1.1% 27 0.7% -0.4% -14
OK! 37 1.0% 29 0.8% -0.2% -8
Simply You Living 14 0.4% 18 0.5% 0.1% 4
   
WOMEN'S FASHION MAGAZINES    
Marie Claire (Australian Edition) 22 0.6% 20 0.6% 0.0% -2
NZ Fashion Quarterly 52 1.4% 47 1.3% -0.1% -5
Simply You 26 0.7% 28 0.8% 0.1% 2
Vogue Australia 23 0.6% 14 0.4% -0.2% -9
Bride & Groom (NZ edition) 36 1.0% 20 0.5% -0.5% -16
NZ Weddings 32 0.9% 22 0.6% -0.3% -10
   
YOUTH MAGAZINES    
Dolly 14 0.4% 14 0.4% 0.0% 0
Girlfriend 28 0.8% 27 0.7% -0.1% -1
   
HOME & GARDEN MAGAZINES    
Australian Home Beautiful 14 0.4% 6 0.2% -0.2% -8
Australian House & Garden 22 0.6% 7 0.2% -0.4% -15
Better Homes and Gardens 68 1.9% 59 1.6% -0.3% -9
Habitat 62 1.7% 83 2.3% 0.6% 21
Home NZ 26 0.7% 18 0.5% -0.2% -8
Homestyle NZ 24 0.7% 32 0.9% 0.2% 8
Houses NZ 34 0.9% 23 0.6% -0.3% -11
NZ Gardener 176 4.9% 137 3.7% -1.2% -39
NZ House & Garden 261 7.2% 139 3.8% -3.4% -122
NZ Trends Design Series 60 1.7% 32 0.9% -0.8% -28
Urbis 29 0.8% 28 0.8% 0.0% -1
Kiwi Gardener (was Weekend Gardener) 70 1.9% 55 1.5% -0.4% -15
Your Home & Garden 117 3.2% 77 2.1% -1.1% -40
   
FOOD & ENTERTAINMENT MAGAZINES    
Cuisine 185 5.1% 186 5.1% 0.0% 1
Delicious 23 0.6% 19 0.5% -0.1% -4
Dish 77 2.1% 78 2.1% 0.0% 1
Donna Hay 37 1.0% 27 0.7% -0.3% -10
Foodtown Magazine 95 2.6% 83 2.3% -0.3% -12
NZ Woman's Weekly Julie Le Clerc Magazine 22 0.6% 24 0.6% 0.0% 2
Recipes+ 46 1.3% 26 0.7% -0.6% -20
Taste 91 2.5% 61 1.7% -0.8% -30
   
HEALTH & FAMILY MAGAZINES    
Healthy Food Guide 193 5.3% 131 3.6% -1.7% -62
Healthy Options 17 0.5% 19 0.5% 0.0% 2
Little Treasures 35 1.0% 29 0.8% -0.2% -6
Littlies 11 0.3% 6 0.2% -0.1% -5
NZ Good Health 54 1.5% 18 0.5% -1.0% -36
Parenting Magazine 32 0.9% 22 0.6% -0.3% -10
Tots to Teens 45 1.3% 29 0.8% -0.5% -16
Women's Health 39 1.1% 21 0.6% -0.5% -18
   
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS    
Chartered Accountants Journal 22 0.6% 29 0.8% 0.2% 7
Time 43 1.2% 86 2.3% 1.1% 43
Qantas 14 0.4% 18 0.5% 0.1% 4
KiaOra (Air New Zealand inflight magazine) 157 4.3% 178 4.8% 0.5% 21
   
MEN'S LIFESTYLE MAGAZINES    
M2 14 0.4% 16 0.4% 0.0% 2
   
GENERAL MAGAZINES    
Avenues 57 1.6% 38 1.0% -0.6% -19
Consumer 92 2.5% 88 2.4% -0.1% -4
Good 36 1.0% 36 1.0% 0.0% 0
National Geographic 115 3.2% 87 2.4% -0.8% -28
NZ Geographic 69 1.9% 56 1.5% -0.4% -13
North & South 114 3.2% 120 3.3% 0.1% 6
Reader's Digest 105 2.9% 62 1.7% -1.2% -43
Travel + Leisure 23 0.6% 12 0.3% -0.3% -11
Grapevine 47 1.3% 65 1.8% 0.5% 18
Mana 22 0.6% 30 0.8% 0.2% 8
Metro 36 1.0% 53 1.4% 0.4% 17
NZ Life & Leisure 98 2.7% 74 2.0% -0.7% -24
NZ Listener 195 5.4% 264 7.2% 1.8% 69
Who 15 0.4% 11 0.3% -0.1% -4
Art News NZ 20 0.6% 34 0.9% 0.3% 14
Heritage NZ 37 1.0% 56 1.5% 0.5% 19
Animals' Voice 14 0.4% 14 0.4% 0.0% 0
Pet NZ 14 0.4% 12 0.3% -0.1% -2
Wilderness 38 1.0% 15 0.4% -0.6% -23
   
TV MAGAZINES    
SkyWatch 272 7.5% 213 5.8% -1.7% -59
TV Guide 267 7.4% 239 6.5% -0.9% -28
   
SPORTS MAGAZINES    
The Cut 15 0.4% 14 0.4% 0.0% -1
NZ Fitness 26 0.7% 24 0.6% -0.1% -2
NZ Golf Magazine 14 0.4% 19 0.5% 0.1% 5
NZ Horse & Pony 26 0.7% 21 0.6% -0.1% -5
NZ Outdoor 34 0.9% 14 0.4% -0.5% -20
NZ Rod & Rifle 47 1.3% 33 0.9% -0.4% -14
NZ Rugby World 34 0.9% 22 0.6% -0.3% -12
Rugby League Week (Australian Edition) 31 0.9% 20 0.5% -0.4% -11
Rugby News 42 1.2% 30 0.8% -0.4% -12
Sky Sport The Magazine 43 1.2% 22 0.6% -0.6% -21
   
MOTORING MAGAZINES    
AA Directions 510 14.1% 554 15.0% 0.9% 44
Car Dealer 29 0.8% 29 0.8% 0.0% 0
Kiwi Rider 18 0.5% 17 0.5% 0.0% -1
NZ Autocar 26 0.7% 21 0.6% -0.1% -5
NZ Classic Car 40 1.1% 31 0.8% -0.3% -9
NZ Hot Rod 22 0.6% 9 0.3% -0.3% -13
NZ Motorhomes Caravans & Destinations 35 1.0% 9 0.2% -0.8% -26
NZ Performance Car 49 1.4% 15 0.4% -1.0% -34
NZV8 36 1.0% 11 0.3% -0.7% -25
Street Machine 26 0.7% 4 0.1% -0.6% -22
Top Gear NZ 34 0.9% 19 0.5% -0.4% -15
   
MOTORCYCLE, BOAT & TRUCK MAGAZINES    
Boating NZ 45 1.2% 35 0.9% -0.3% -10
NZ Truck & Driver 24 0.7% 23 0.6% -0.1% -1
NZ Trucking 29 0.8% 13 0.3% -0.5% -16
   
FISHING MAGAZINES    
Fish & Game NZ 81 2.2% 79 2.2% 0.0% -2
NZ Fishing News 66 1.8% 40 1.1% -0.7% -26
NZ Fishing World 46 1.3% 29 0.8% -0.5% -17
   
REAL ESTATE MAGAZINES    
Property Press 247 6.8% 197 5.3% -1.5% -50
             
NEWSPAPER INSERT MAGAZINES            
Bite (North Island) 216 6.0% 257 7.0% 1.0% 41
Canvas (North Island) 328 9.1% 371 10.1% 1.0% 43
Sunday Magazine 299 8.3% 328 8.9% 0.6% 29
View (North Island) 124 3.4% 115 3.1% -0.3% -9
Viva (North Island) 226 6.2% 222 6.0% -0.2% -4
Weekend (North Island) 284 7.8% 264 7.2% -0.6% -20
Your Weekend 280 7.7% 277 7.5% -0.2% -3


Newspapers

Daily Newspapers Jan 2014 - Dec 2014 Readership
'000		 Jan 2015 - Dec 2015 Readership
'000		 Readership
Gain/Loss
'000
New Zealand Herald (M-Sa av) 616 549 -67
Dominion Post (M-Sa av) 268 256 -12
Northern Advocate (M-Sa av) 43 45 2
Waikato Times (M-Sa av) 92 78 -14
Bay of Plenty Times (M-Sa av) 46 45 -1
Daily Post (M-Sa av) 26 27 1
Gisborne Herald (M-Sa av) 24 30 6
Taranaki Daily News (M-Sa av) 49 37 -12
Wanganui Chronicle (M-Sa av) 27 32 5
Hawkes Bay Today (M-Sa av) 61 66 5
Manawatu Standard (M-Sa av) 41 38 -3
Wairarapa Times-Age (M-Sa av) 19 18 -1
The Press (M-Sa av) 212 188 -24
Otago Daily Times (M-Sa av) 101 93 -8
Nelson Mail (M-Sa av) 34 31 -3
Greymouth Star (M-Sa av) 10 12 2
Ashburton Guardian (M-Sa av) 13 10 -3
Timaru Herald (M-Sa av) 27 32 5
Southland Times (M-Sa av) 62 46 -16


Sunday Newspapers Jan 2014 - Dec 2014 Readership
'000		 Jan 2015 - Dec 2015 Readership
'000		 Readership
Gain/Loss
'000
Sunday Star Times 424 397 -27
Sunday News 122 77 -45
Herald on Sunday 328 325 -3


Weekly & Other Non-Daily Newspapers Jan 2014 - Dec 2014 Readership
'000		 Jan 2015 - Dec 2015 Readership
'000		 Readership
Gain/Loss
'000
National Business Review 54 58 4
Buy, Sell & Exchange 27 28 1