Home Industries Media Readership Readership in New Zealand, 12 Months to June 2017

Readership in New Zealand, 12 Months to June 2017

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2017.

Magazines

	July 2015 - June 2016		July 2016 - June 2017
	Readership '000	% of Population 14+	Readership '000	% of Population 14+	% of Population 14+ Gain/Loss	Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition	242	6.5%	251	6.6%	0.1%	9
NZ Woman's Weekly	209	5.6%	169	4.4%	-1.2%	-40
NZ Woman's Day	384	10.4%	339	8.9%	-1.5%	-45
New Idea (NZ)	130	3.5%	113	3.0%	-0.5%	-17
Next	100	2.7%	113	3.0%	0.3%	13
That's Life	97	2.6%	83	2.2%	-0.4%	-14

WOMEN'S LIFESTYLE MAGAZINES
Cosmopolitan (Australian Edition)	34	0.9%	35	0.9%	0.0%	1
Lucky Break	86	2.3%	60	1.6%	-0.7%	-26
Mindfood	124	3.3%	132	3.5%	0.2%	8
Nadia (from Oct16)	n/a	n/a	101	2.7%	n/a	n/a
NW	19	0.5%	26	0.7%	0.2%	7
OK!	23	0.6%	24	0.6%	0.0%	1
Simply You Living	15	0.4%	28	0.7%	0.3%	13

WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition)	16	0.4%	19	0.5%	0.1%	3
NZ Fashion Quarterly	36	1.0%	51	1.3%	0.3%	15
Simply You	31	0.8%	45	1.2%	0.4%	14
Vogue Australia	10	0.3%	24	0.6%	0.3%	14
Bride & Groom (NZ edition)	24	0.6%	38	1.0%	0.4%	14
NZ Weddings	27	0.7%	46	1.2%	0.5%	19

YOUTH MAGAZINES
Girlfriend	18	0.5%	20	0.5%	0.0%	2

HOME & GARDEN MAGAZINES
Better Homes and Gardens	66	1.8%	56	1.5%	-0.3%	-10
Habitat	79	2.1%	81	2.1%	0.0%	2
Home NZ	17	0.5%	40	1.0%	0.5%	23
Homestyle NZ	19	0.5%	27	0.7%	0.2%	8
Houses NZ	27	0.7%	66	1.7%	1.0%	39
NZ Gardener	135	3.6%	132	3.5%	-0.1%	-3
NZ House & Garden	139	3.7%	144	3.8%	0.1%	5
NZ Trends Design Series	27	0.7%	44	1.1%	0.4%	17
Urbis	21	0.6%	20	0.5%	-0.1%	-1
Kiwi Gardener (was Weekend Gardener)	70	1.9%	106	2.8%	0.9%	36
Your Home & Garden	78	2.1%	88	2.3%	0.2%	10

FOOD & ENTERTAINMENT MAGAZINES
Cuisine	169	4.5%	171	4.5%	0.0%	2
Delicious	13	0.4%	27	0.7%	0.3%	14
Dish	77	2.1%	103	2.7%	0.6%	26
Donna Hay	34	0.9%	44	1.2%	0.3%	10
Foodtown Magazine	83	2.2%	73	1.9%	-0.3%	-10
NZ Woman's Weekly Julie Le Clerc Magazine	33	0.9%	36	0.9%	0.0%	3
Recipes+	29	0.8%	45	1.2%	0.4%	16
Taste	56	1.5%	59	1.6%	0.1%	3

HEALTH & FAMILY MAGAZINES
Healthy Food Guide	141	3.8%	117	3.1%	-0.7%	-24
Healthy Options	15	0.4%	15	0.4%	0.0%	0
Little Treasures	27	0.7%	20	0.5%	-0.2%	-7
NZ Good Health Choices	20	0.5%	15	0.4%	-0.1%	-5
Parenting Magazine	20	0.5%	25	0.6%	0.1%	5
Tots to Teens	31	0.8%	33	0.9%	0.1%	2
Women's Health	17	0.5%	38	1.0%	0.5%	21

BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
Time	92	2.5%	109	2.9%	0.4%	17
Qantas	18	0.5%	21	0.6%	0.1%	3
KiaOra (Air New Zealand inflight magazine)	135	3.6%	133	3.5%	-0.1%	-2

MEN'S LIFESTYLE MAGAZINES
M2	15	0.4%	12	0.3%	-0.1%	-3

GENERAL MAGAZINES
Avenues	40	1.1%	48	1.3%	0.2%	8
Consumer	89	2.4%	68	1.8%	-0.6%	-21
Good	38	1.0%	22	0.6%	-0.4%	-16
National Geographic	68	1.8%	57	1.5%	-0.3%	-11
NZ Geographic	51	1.4%	65	1.7%	0.3%	14
North & South	128	3.4%	134	3.5%	0.1%	6
Reader's Digest	73	2.0%	59	1.5%	-0.5%	-14
Travel + Leisure	12	0.3%	18	0.5%	0.2%	6
Grapevine	65	1.8%	48	1.3%	-0.5%	-17
Mana	17	0.5%	38	1.0%	0.5%	21
Metro	57	1.5%	56	1.5%	0.0%	-1
NZ Life & Leisure	68	1.8%	76	2.0%	0.2%	8
NZ Listener	240	6.5%	246	6.5%	0.0%	6
Art News NZ	35	0.9%	24	0.6%	-0.3%	-11
Heritage NZ	58	1.6%	52	1.4%	-0.2%	-6
Animals' Voice	10	0.3%	27	0.7%	0.4%	17
Wilderness	13	0.3%	18	0.5%	0.2%	5

TV MAGAZINES
SkyWatch	223	6.0%	190	5.0%	-1.0%	-33
TV Guide	230	6.2%	228	6.0%	-0.2%	-2

SPORTS MAGAZINES
NZ Fitness	23	0.6%	14	0.4%	-0.2%	-9
NZ Horse & Pony	16	0.4%	20	0.5%	0.1%	4
NZ Outdoor	19	0.5%	22	0.6%	0.1%	3
NZ Rod & Rifle	33	0.9%	34	0.9%	0.0%	1
NZ Rugby World	24	0.6%	35	0.9%	0.3%	11
Rugby News	29	0.8%	35	0.9%	0.1%	6

MOTORING MAGAZINES
AA Directions	524	14.1%	507	13.3%	-0.8%	-17
Car Dealer	16	0.4%	48	1.3%	0.9%	32
Kiwi Rider	16	0.4%	9	0.2%	-0.2%	-7
NZ Autocar	25	0.7%	19	0.5%	-0.2%	-6
NZ Classic Car	30	0.8%	36	0.9%	0.1%	6
NZ Motorhomes Caravans & Destinations	9	0.2%	10	0.3%	0.1%	1
NZ Performance Car	16	0.4%	17	0.4%	0.0%	1
NZV8	9	0.2%	13	0.3%	0.1%	4

BOATING & TRUCKING MAGAZINES
Boating NZ	33	0.9%	32	0.8%	-0.1%	-1
NZ Trucking	17	0.5%	15	0.4%	-0.1%	-2

FISHING MAGAZINES
Fish & Game NZ	82	2.2%	81	2.1%	-0.1%	-1
NZ Fishing News	42	1.1%	41	1.1%	0.0%	-1
NZ Fishing World	30	0.8%	41	1.1%	0.3%	11

REAL ESTATE MAGAZINES
Property Press	164	4.4%	145	3.8%	-0.6%	-19

NEWSPAPER INSERT MAGAZINES
Bite (North Island)	266	7.2%	212	5.6%	-1.6%	-54
Canvas (North Island)	343	9.3%	307	8.1%	-1.2%	-36
Sunday Magazine	304	8.2%	281	7.4%	-0.8%	-23
View (North Island)	106	2.8%	98	2.6%	-0.2%	-8
Viva (North Island)	230	6.2%	199	5.2%	-1.0%	-31
Weekend (North Island)	252	6.8%	260	6.8%	0.0%	8
Your Weekend	241	6.5%	219	5.8%	-0.7%	-22

Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online

	Print		Online		Total Cross-Platform Audience (print or online)
Publication	Jun 2016 (000's)	Jun 2017 (000's)	Jun 2016 (000's)	Jun 2017 (000's)	Jun 2016 (000's)	Jun 2017 (000's)	% change in Total Cross- Platform Audience
New Zealand Herald	951	843	1,145	1,215	1,695	1,674	-1.2%
Dominion Post	364	335	255	245	527	488	-7.4%
Northern Advocate	73	70	58	71	121	124	2.5%
Waikato Times	130	141	89	94	205	215	4.9%
Bay of Plenty Times	87	95	68	79	143	158	10.5%
Daily Post (Rotorua)	46	47	49	43	87	76	-12.6%
Gisborne Herald	42	34	14	23	48	53	10.4%
Taranaki Daily News	71	71	66	57	105	108	2.9%
Wanganui Chronicle	64	34	45	28	85	57	-32.9%
Hawkes Bay Today	95	91	35	58	122	130	6.6%
Manawatu Standard	62	65	50	59	100	115	15.0%
Wairarapa Times-Age	34	30	16	24	46	46	0.0%
The Press	283	273	172	175	373	372	-0.3%
Otago Daily Times	135	141	85	91	189	195	3.2%
Nelson Mail	46	39	31	46	65	76	16.9%
Marlborough Express	22	31	20	30	38	47	23.7%
Ashburton Guardian	14	17	6	6	19	23	21.1%
Timaru Herald	42	32	30	23	59	48	-18.6%
Southland Times	72	67	62	38	109	93	-14.7%
Sunday Star Times	369	325	63	68	410	378	-7.8%
Sunday News	72	96	22	33	93	123	32.3%

Print is net readership in an average 7 days. Online is net readership online in an average 7 days.

Weekly & Other Non-Daily Newspapers	Jul 2015 - Jun 2016 Readership '000	Jul 2016 - Jun 2017 Readership '000	Readership Gain/Loss '000
National Business Review	67	59	-8
Buy, Sell & Exchange	22	19	-3