Industries
Home Industries Media Readership Readership in New Zealand, 12 Months to June 2018

Readership in New Zealand, 12 Months to June 2018

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2018.

Magazines

  July 2016 - June 2017 July 2017 - June 2018

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 251 6.6% 222 5.7% -0.9% -29
NZ Woman's Weekly 169 4.4% 164 4.2% -0.2% -5
NZ Woman's Day 339 8.9% 309 7.9% -1.0% -30
New Idea 113 3.0% 86 2.2% -0.8% -27
Next 113 3.0% 95 2.4% -0.6% -18
That's Life 83 2.2% 88 2.3% 0.1% 5
WOMEN'S LIFESTYLE MAGAZINES
Cosmopolitan (Australian Edition) 35 0.9% 21 0.5% -0.4% -14
English Woman's Weekly 17 0.4% 14 0.4% 0.0% -3
Lucky Break 60 1.6% 61 1.6% 0.0% 1
Mindfood 132 3.5% 110 2.8% -0.7% -22
Nadia (from Oct16) 101 2.7% 76 2.0% -0.7% -25
NW 26 0.7% 16 0.4% -0.3% -10
OK! 24 0.6% 19 0.5% -0.1% -5
Simply You Living 28 0.7% 18 0.5% -0.2% -10
WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition) 19 0.5% 16 0.4% -0.1% -3
NZ Fashion Quarterly 51 1.3% 38 1.0% -0.3% -13
Simply You 45 1.2% 28 0.7% -0.5% -17
Vogue Australia 24 0.6% 19 0.5% -0.1% -5
Bride & Groom (NZ edition) 38 1.0% 16 0.4% -0.6% -22
NZ Weddings 46 1.2% 28 0.7% -0.5% -18
HOME & GARDEN MAGAZINES
Better Homes and Gardens 56 1.5% 49 1.3% -0.2% -7
Habitat 81 2.1% 93 2.4% 0.3% 12
Home NZ 40 1.0% 39 1.0% 0.0% -1
Homestyle NZ 27 0.7% 26 0.7% 0.0% -1
Houses NZ 66 1.7% 36 0.9% -0.8% -30
NZ Gardener 132 3.5% 106 2.7% -0.8% -26
NZ House & Garden 144 3.8% 149 3.8% 0.0% 5
NZ Trends Design Series 44 1.1% 27 0.7% -0.4% -17
Urbis 20 0.5% 16 0.4% -0.1% -4
Kiwi Gardener (was Weekend Gardener) (revised Jul17) 106 2.8% 27 0.7% -2.1% -79
Your Home & Garden 88 2.3% 74 1.9% -0.4% -14
FOOD & ENTERTAINMENT MAGAZINES
Cuisine 171 4.5% 128 3.3% -1.2% -43
Delicious 27 0.7% 16 0.4% -0.3% -11
Dish 103 2.7% 68 1.7% -1.0% -35
Donna Hay 44 1.2% 46 1.2% 0.0% 2
Food 73 1.9% 61 1.6% -0.3% -12
NZ Woman's Weekly Julie Le Clerc Magazine 36 0.9% 20 0.5% -0.4% -16
Taste 59 1.6% 54 1.4% -0.2% -5
HEALTH & FAMILY MAGAZINES
Healthy Food Guide 117 3.1% 110 2.8% -0.3% -7
Parenting Magazine 25 0.6% 20 0.5% -0.1% -5
Tots to Teens 33 0.9% 24 0.6% -0.3% -9
Women's Health 38 1.0% 28 0.7% -0.3% -10
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
NZ Property Investor 30 0.8% 16 0.4% -0.4% -14
Time 109 2.9% 100 2.6% -0.3% -9
University of Auckland Business Review 37 1.0% 23 0.6% -0.4% -14
Qantas 21 0.6% 18 0.5% -0.1% -3
Kia Ora (Air New Zealand inflight magazine) 133 3.5% 159 4.1% 0.6% 26
MEN'S LIFESTYLE MAGAZINES
M2 12 0.3% 13 0.3% 0% 1
GENERAL MAGAZINES
Avenues 48 1.3% 40 1.0% -0.3% -8
Consumer 68 1.8% 75 1.9% 0.1% 7
D-Photo 11 0.3% 20 0.5% 0.2% 9
Good 22 0.6% 28 0.7% 0.1% 6
National Geographic 57 1.5% 57 1.5% 0.0% 0
NZ Geographic 65 1.7% 54 1.4% -0.3% -11
North & South 134 3.5% 108 2.8% -0.7% -26
NZ Today 10 0.3% 19 0.5% 0.2% 9
Reader's Digest 59 1.5% 66 1.7% 0.2% 7
Travel + Leisure 18 0.5% 10 0.2% -0.3% -8
Grapevine 48 1.3% 48 1.2% -0.1% 0
Metro 56 1.5% 52 1.3% -0.2% -4
NZ Life & Leisure 76 2.0% 74 1.9% -0.1% -2
New Zealand Listener 246 6.5% 268 6.9% 0.4% 22
Art News NZ 24 0.6% 31 0.8% 0.2% 7
Heritage NZ 52 1.4% 54 1.4% 0.0% 2
Animals' Voice 27 0.7% 11 0.3% -0.4% -16
Wilderness 18 0.5% 13 0.3% -0.2% -5
The Shed (from Oct17) na na 18 0.5% n/a n/a
MUSIC & MOVIE MAGAZINES
Empire 12 0.3% 16 0.4% 0.1% 4
TV MAGAZINES
SkyWatch 190 5.0% 156 4.0% -1.0% -34
TV Guide 228 6.0% 224 5.7% -0.3% -4
SPORTS MAGAZINES
NZ Horse & Pony 20 0.5% 13 0.3% -0.2% -7
NZ Outdoor Hunting 22 0.6% 30 0.8% 0.2% 8
NZ Rod & Rifle 34 0.9% 23 0.6% -0.3% -11
NZ Rugby World 35 0.9% 31 0.8% -0.1% -4
Rugby News 35 0.9% 27 0.7% -0.2% -8
MOTORING MAGAZINES
AA Directions 507 13.3% 538 13.8% 0.5% 31
Car Dealer 48 1.3% 20 0.5% -0.8% -28
Classic Driver 18 0.5% 18 0.5% 0% 0
Kiwi Rider 9 0.2% 13 0.3% 0.1% 4
NZ Autocar 19 0.5% 23 0.6% 0.1% 4
NZ Classic Car 36 0.9% 36 0.9% 0% 0
NZ Motorhomes Caravans & Destinations 10 0.3% 16 0.4% 0.1% 6
MOTORCYCLE, BOAT & TRUCK MAGAZINES
Boating NZ 32 0.8% 24 0.6% -0.2% -8
NZ Trucking 15 0.4% 11 0.3% -0.1% -4
FISHING MAGAZINES
Fish & Game NZ 81 2.1% 76 1.9% -0.2% -5
NZ Fishing News 41 1.1% 19 0.5% -0.6% -22
REAL ESTATE MAGAZINES
Property Press 145 3.8% 91 2.3% -1.5% -54
NEWSPAPER INSERT MAGAZINES
Bite (North Island) 212 5.6% 207 5.3% -0.3% -5
Canvas (North Island) 307 8.1% 315 8.1% 0% 8
Sunday Magazine 281 7.4% 268 6.9% -0.5% -13
View (North Island) 98 2.6% 86 2.2% -0.4% -12
Viva (North Island) 199 5.2% 190 4.9% -0.3% -9
Weekend (North Island) 260 6.8% 238 6.1% -0.7% -22
Your Weekend 219 5.8% 221 5.7% -0.1% 2


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.


 Print Online
Total Cross-Platform Audience 
(print or online)
Publication
June
2017
(000's)
June
2018
(000's)
June
2017
(000's)
June
2018
(000's)
June
2017
(000's)
June
2018
(000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6,249 6,422 6,249 6,422 6,249 6,422
(POPN '000) 3,809 3,897 3,809 3,897 3,809 3,897







New Zealand Herald 849 775 1,420 1,475 1,804 1,806 0.1%
Dominion Post 344 293 254 293 506 500 -1.2%
Northern Advocate 70 77 71 68 124 124 0.0%
Waikato Times 141 123 94 114 215 203 -5.6%
Bay of Plenty Times 95 90 79 98 158 157 -0.6%
Rotorua Daily Post 47 35 43 41 76 71 -6.6%
Gisborne Herald 34 38 23 19 53 52 -1.9%
Taranaki Daily News 71 62 57 83 108 124 14.8%
Wanganui Chronicle 34 35 28 23 57 51 -10.5%
Hawke's Bay Today 91 81 58 50 130 117 -10.0%
Manawatu Standard 65 53 59 59 115 103 -10.4%
Wairarapa Times-Age 30 29 24 17 46 43 -6.5%
The Press 273 263 175 186 372 364 -2.2%
Otago Daily Times 141 151 115 119 212 222 4.7%
Nelson Mail 39 47 46 54 76 81 6.6%
Ashburton Guardian 17 18 6 17 23 30 30.4%
Timaru Herald 32 33 23 37 48 60 25.0%
Southland Times 67 59 38 43 93 86 -7.5%
Sunday Star Times 325 337 68 84 378 402 6.3%
Sunday News 96 67 33 24 123 83 -32.5%

Print is net readership in an average 7 days. Online is net readership online in an average 7 days.