Newspaper Cross-Platform Audience, 12 months to December 2018

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app.

  Print
Digital 
(web or app)
Total Cross-Platform Audience 
(print, web or app)

Dec Dec Dec Dec Dec Dec
% change in
Total Cross- 
Platform Audience

2017 2018 2017 2018 2017 2018
Publication ('000s) ('000s) ('000s) ('000s) ('000s) ('000s)
(unweighted) 50,139 50,853 50,139 50,853 50,139 50,853  
(Popn '000) 20,103 20,479 20,103 20,479 20,103 20,479  
Adelaide Advertiser 583 543 713 688 1,092 1,026 -6.0%
Canberra Times 106 90 398 375 476 433 -9.1%
Courier-Mail 971 894 1,312 1,095 2,022 1,779 -12.0%
Daily Telegraph 1,336 1,285 2,512 2,091 3,446 2,989 -13.3%
Financial Review 386 364 1,155 1,169 1,453 1,439 -1.0%
Herald Sun 1,542 1,342 1,936 2,032 3,002 2,984 -0.6%
Mercury 106 108 126 107 212 193 -9.1%
Newcastle Herald 176 120 156 100 292 209 -28.4%
Sunday Times 347 334 784 676 1,026 889 -13.4%
Sydney Morning Herald 1,056 983 3,780 3,667 4,255 4,135 -2.8%
The Age 945 817 2,603 2,458 3,061 2,816 -8.0%
The Australian 888 862 1,899 1,866 2,550 2,480 -2.8%
The Saturday Paper 115 119 102 160 193 253 31.0%
West Australian 697 748 598 557 1,117 1,060 -5.1%
TOTAL Newspapers ** 11,716 10,954 11,312 11,621 15,957 15,754 -1.3%
Print is net readership in an average 7 days; digital is net website visitation and app usage in an average 7 days.
**TOTAL Newspapers includes all newspapers (incl. Communities). It is NOT just the newspapers above.