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Roy Morgan - HILDA survey

Is truth the first victim of research automation?

As artificial intelligence gets smarter, automated market research and survey programs are becoming ubiquitous. But is truth the first victim of automation.
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ABS 2016 Census Completion SMS Poll - August 26, 2016

85% of Australian households have completed the ABS Census despite website problems‎, Roy Morgan Research finds

Finding No. 6949 – This special snap SMS Morgan Poll was conducted with a representative cross-section of 5,580 Australians over the last two days, Wednesday August 24 – Thursday August 25, 2016. They were asked “Has your household completed the 2016 Census yet?”
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New Index to track Australians’ health

Our aging population and the associated increase in chronic diseases is resulting in an alarming escalation in healthcare costs. Government and healthcare professionals need an accurate measure of the health of Australians to help focus resources and provide benchmarks to assess the success of new initiatives.
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Pharmacies the preferred source of vitamins

Source: Roy Morgan Single Source (Australia), Oct 2011 - Sept 2012. Base: Australians Age 18+, n =20,317, Oct 2011 - Sept 2012.
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Top Travel Sites

Australia - June 2017 Website visitors 14+
  • tripadvisor

    3,682,000
  • Qantas

    3,360,000
  • Booking.com

    2,366,000
  • Jetstar

    2,007,000
  • Virgin Australia

    1,812,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

Top sites via Mobile or Tablet

Australia - March 2015 Australians 14+
  • Google Search

    11,168,000
  • Facebook

    9,862,000
  • YouTube

    7,707,000
  • Google Maps

    6,257,000
  • Hotmail/Live/Outlook.com

    3,999,000

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