1. Australians 14+ 2. Respondents may have more than one phone, with more than one provider Source: Roy Morgan Single Source. May to October 2016, n= 23,141; May to October 2017, n= 23,322, Sydney CBD, May to October 2016, n=443; May to October 2017, n=426. Note 0.6% of Australians 14+ and 1.0% of Sydney CBD Workers can't say their service provider.