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Volkswagen reclaims top spot in brand-loyalty stakes

Volkswagen reclaims top spot in brand-loyalty stakes

Three years after the emissions reporting scandal broke worldwide, Volkswagen has regained the top spot in the non-luxury-vehicle brand-loyalty stakes in Australia, according to the latest survey data from Roy Morgan Research.
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It’s Official: Majority would consider a hybrid

Source: Roy Morgan Single Source Survey (Australia), June 2014 - May 2018
Base: Australian Drivers 18+, n= 49,444, Average Sample per Data Point, n=12,282. 1. Includes Hybrid and Fully Electric Vehicles.
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ALDI now most trusted brand in Australia

We asked approximately 4,000 Australians which BRANDS they TRUST and which they DISTRUST. To date, we have conducted 4 rounds: October 2017, January 2018, February 2018, April 2018. The survey was unprompted and open ended (quantitative + qualitative). Respondents were recruited from the Roy Morgan Single Source database (>600,000). We took the trust score of each nominated brand and subtracted the distrust score
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New car purchasing intentions moderating

New car purchasing intentions in Australia are moderating

Source: Roy Morgan Single Source Survey (Australia), February 2002 - April 2018, 3 month moving average, average quarterly sample = 13,267 Base: Australians 14+. Figures exclude fleet, government and rental buyers.
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Satisfaction with car manufacturers improves

Source: Roy Morgan Single Source (Australia), 12 months ended April 2018, n = 50,067
Base: Car drivers 14+, 12 months ended April 2017, n = 41,584; 12 months ended April 2018, n = 41,536. 1. Very or fairly satisfied. 2. Includes brands not shown.
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