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Australians prefer to make mobile calls than get them

Source: Roy Morgan Single Source, January to December 2016, sample = 50,144 Australians aged 14+

“Don’t call me, I’ll call you.” Over three million Australians say they love being able to contact others via mobile phone whenever and wherever it suits—but don’t enjoy being contacted themselves, Roy Morgan Research shows.

When it comes to their mobile phones, 14.2 million Australians aged 14+ (72%) agree, “I love being able to contact my friends wherever I am”.

But only 10.8 million of them also agree, “I enjoy people contacting me on my mobile phone”. That leaves the 3.4 million who are more than happy to call others at their own personal convenience, but are not always keen to pick up.  

Almost another million (unusual) people enjoy being on the receiving end, but not contacting others, for a total 60 percent of Australians overall who enjoy people contacting them on their mobiles.    

Percent who like to make or receive mobile phone contact

Source: Roy Morgan Single Source, January to December 2016, sample = 50,144 Australians aged 14+

The gap between wanting to be the caller or receiver exists across gender and generations. Women are more likely than men to enjoy contacting others (75 percent vs 69 percent) or being contacted themselves (63 percent vs 56 percent).

Generation Z are the most likely to enjoy mobile phone contact either way (87 percent and 76 percent), but the pleasure of both making and receiving calls declines with age: to 83 percent and 71 percent among Gen Y, and 72 percent and 58 percent among Gen X.  

Proportionally, the gap is widest among Baby Boomers: 63 percent love being able to contact others, but less than half enjoy being contacted themselves (49 percent). Meanwhile only 35 percent of Pre-Boomers enjoy being contacted on their mobile phones—but not that many more are keen on making contact themselves either (43 percent).

Michele Levine, CEO – Roy Morgan Research, says:

“Communication is a two-way street, but many Australians prefer staying on the more personally convenient side. We all know some friends and family members who never quite manage to pick up when we call or reply directly to messages.     

“Even among the 12 million who enjoy being contacted on their mobiles, 75 percent say they like having the ability to screen calls.

“Mobile phones are all about convenience, but it’s important to understand how different types of consumers react to being accessible wherever and whenever they are. The broader issue isn’t only the evolving nature of interpersonal contact, but the impacts of having information, entertainment, and shopping literally at hand 24 hours a day.”  

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About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2