Back To Listing

Australian Community Newspaper Readership results

Source: Roy Morgan Single Source, October 2013 – September 2015 n = 100,866, October 2014 – September 2016 n = 100,913 Australians 14+

Readership of Community Newspapers in all mainland capital cities has declined, but many titles are bucking the trend and finding new local readers, the latest Roy Morgan Community Newspaper Readership results for the 24 months to September 2016 show.

In Sydney, the St George & Sutherland Shire Leader extended its lead as the most-read community paper, with 220,000 readers per average issue (up 15.8% compared with the period to September 2015). Other titles with growing readership include the Bankstown-Canterbury Torch (up 8.2% to 92,000), the Penrith Press (up 21.0% to 75,000), Northern District Times (up 11.3% to 69,000), and the Mosman Daily (up 5.8% to 55,000).

Two other mastheads continue to reach over 100,000 locals per average edition—across multiple editions each week. The Wednesday and Friday issues of the Central Coast’s Express Advocate now average 141,000 readers (down 6.0%), while the Manly Daily finds 128,000 readers on Saturdays (down 5.2%) and 103,000 for its average Tuesday to Friday edition (down 6.4%).

In Melbourne, seven of News Corp’s Leader publications ceased publication in June—but was it perhaps premature for some? Before it closed, the Melton Leader was Melbourne‘s fastest growing Community title (up 47.8% to 34,000). Leader editions in Wyndham and Bayside were also gaining readers on the way to the finish line—although less than their direct local competitors, the Brimbank & Northwest Star Weekly (up 33.3% to 36,000) and Wyndham Star Weekly (up 19.0% to 50,000) from Star News Group and Metro Media Publishing.

Among the remaining Leader titles, growth was strongest for Maribyrnong (up 20.0% to 24,000), Hume (up 6.1% to 52,000), Bayside (up 5.6% to 76,000), Maroondah (up 4.7% to 45,000), Whittlesea (up 3.2% to 65,000) and Moonee Valley (up 2.8% to 36,000). 

In Brisbane, the South-West News, including its specially-badged Springfield News edition, grew 12.5% to 54,000 readers per average weekly issue. The total Pine Rivers Press including North Lakes Times editions also gained readers (up 8.1% to 40,000), as did the Noosa News (up 5.9% to 36,000) and Ipswich Advertiser (up 5.8% to 55,000).

Just dipping below 100,000, Brisbane News remains the most-read Community publication in the area (down 7.5% to 99,000) ahead of Albert & Logan News (down 6.7% to 83,000) and the Southern Star (down 9.2% to 79,000).

In Perth, the stand-out performer over the past year is the Hills/Avon Valley Gazette (up 13.3% to 51,000), with only three other titles making gains: the Perth Voice (up 5.0% to 42,000), the Echo and Sound Telegraph (both up 4.9% to 43,000).

In Adelaide, the combined reach of the many Messengers declined only 1.7% overall, making it the best performing city for Community newspaper readership.  The City North Messengers rose 14.7% to 39,000, ahead of the Northern Messenger (up 10.0% to 88,000) and East Torrens Messenger (up 6.9% to 31,000), largely offsetting the falls across other titles.

Community Newspaper Average Issue Readership – September 2016

 

2015

24 months to Sept

2016

24 months to Sept

 

Readership ('000)

Readership ('000)

SYDNEY COMMUNITY PUBLICATIONS

 

 

Auburn Review

33

28

Blacktown Advocate

70

60

Blacktown Sun

55

46

Blue Mountains Gazette

70

71

Camden-Narellan Advertiser

25

23

Campbelltown Macarthur Advertiser

104

86

Canterbury-Bankstown Express

41

39

Central

17

20

Express Advocate (Central Coast-Wyong/Gosford) (Wed,Fri Av)

150

141

Fairfield Advance

74

71

Fairfield City Champion

75

74

Hawkesbury Courier

24

25

Hawkesbury Gazette

21

28

Hills News

61

63

Hills Shire Times

90

86

Hornsby Advocate

70

64

Inner West Courier (Thu)

56

49

Inner West Courier (Tue)

98

77

Inner West Courier (Tue,Thu Av)

77

63

Liverpool City Champion

83

71

Liverpool Leader

81

74

Macarthur Chronicle

95

85

Manly Daily (Sat)

135

128

Manly Daily (Tue-Fri Av)

110

103

Mosman Daily

52

55

Newcastle & Lake Macquarie Post

38

24

Newcastle Star

68

64

North Shore Times (Wed,Fri Av)

79

80

Northern District Times

62

69

Parramatta Advertiser

101

81

Penrith City Star

33

29

Penrith Press

62

75

Rouse Hill Times

20

18

Southern Courier

90

84

St George & Suth Shire Leader

190

220

St Marys-Mt Druitt Star

33

27

Standard (Mt Druitt-St Marys)

38

28

Sun (Parramatta/Holroyd edns)

25

14

Torch (Bankstown-Canterbury)

85

92

TWT Weekly Times

31

30

Wentworth Courier

97

94

Western Weekender

37

41

Wollondilly Advertiser

26

26

Wollongong Advertiser (incorporating Lake Times)

69

70

TOTAL Sydney Community Publications

2194

2088

 

 

 

MELBOURNE COMMUNITY PUBLICATIONS

 

 

Bayside Leader

72

76

Berwick Leader (until Jun16)

52

36

Berwick/Pakenham Officer News

43

38

Brimbank & Northwest Star Weekly

27

36

Brimbank Leader (until Jun16)

61

68

Caulfield Glen Eira/Port Phillip Leader

77

70

Cranbourne Leader

29

27

Cranbourne News

19

20

Dandenong Journal

51

49

Diamond Valley Leader

59

49

Echo (Geelong)

30

28

Frankston Standard Leader

82

77

Geelong Independent

75

59

Geelong News (until Jun16)

68

57

Greater Dandenong Leader

60

45

Heidelberg Leader

38

38

Hobsons Bay Leader (until Jun16)

28

28

Hume Leader

49

52

Knox Leader

86

80

Lilydale & Yarra Valley Leader

50

49

Manningham Leader

70

58

Maribyrnong & Hobsons Bay Star Weekly

17

19

Maribyrnong Leader

20

24

Maroondah Leader

43

45

Melbourne Leader (until Jun16)

32

22

Melton & Moorabool Star Weekly

23

23

Melton Leader (until Jun16)

23

34

Moonee Valley Leader

35

36

Moorabbin Kingston/Moorabbin Glen Eira Leader

59

53

Mordialloc Chelsea Leader

36

35

Moreland Leader

58

50

Mornington Peninsula Leader

75

67

Mountain Views/Upper Yarra Mail

21

19

Northcote Leader

26

25

Preston Leader

43

42

Progress Leader

60

60

Ranges Trader/Ferntree Gully, Belgrave Mail

17

19

Stonnington Leader

48

46

Sunbury & Macedon Ranges Star Weekly

22

19

Sunbury/Macedon Ranges Leader

38

34

Waverley/Monash Leader

98

83

Whitehorse Leader

84

74

Whittlesea Leader

63

65

Wyndham Star Weekly

42

50

Wyndham/Point Cook Wyndham Leader (until Jun16)

50

56

TOTAL Melbourne Community Publications (incl Geelong titles)

1782

1694

 

 

 

BRISBANE COMMUNITY PUBLICATIONS

 

 

Albert & Logan News (Thu)

89

83

Bayside and Northern Suburbs Star

51

46

Brisbane News

107

99

Caboolture News

53

54

Caboolture Shire Herald

47

43

City North News

15

11

City South News

24

21

Ipswich Advertiser

52

55

Logan Reporter

28

28

Noosa News (Tue,Fri Av)

34

36

Northside Chronicle

78

72

North-West News

67

64

Redcliffe and Bayside Herald

41

36

Redland City Bulletin (from Oct15)

 

76

Satellite

39

40

South-East Advertiser

81

68

Southern Star

87

79

TOTAL Pine Rivers Press/North Lakes Times

37

40

TOTAL South-West News/Springfield News

48

54

Westside News

62

62

Wynnum Herald

50

50

TOTAL Brisbane Community Publications

950

928

 

 

 

PERTH COMMUNITY PUBLICATIONS

 

 

Canning Times

42

40

Comment News

31

28

Eastern Reporter

47

42

Echo

41

43

Fremantle/Cockburn Gazette

59

51

Cockburn Gazette

34

30

Fremantle Gazette

28

24

Guardian Express

27

25

Hills/Avon Valley Gazette

45

51

Mandurah Coastal/Pinjarra Murray Times

33

27

Mandurah Mail

37

32

Melville Times

42

41

Midland/Kalamunda Reporter

42

36

Kalamunda Reporter

22

21

Midland Reporter

22

18

Perth Voice

40

42

Sound Telegraph

41

43

Southern Gazette

41

33

Stirling Times

62

55

TOTAL Examiner Newspapers

59

54

TOTAL Herald Newspapers

89

83

TOTAL Joondalup/Wanneroo/North Coast Times

104

95

TOTAL Joondalup/Wanneroo Times

98

90

Joondalup Times

58

51

Wanneroo Times

51

48

TOTAL Joondalup/Wanneroo/North Coast Weekender

59

45

Joondalup Weekender

36

27

Wanneroo Weekender

21

16

TOTAL Post Newspapers

77

72

Weekend/Kwinana Courier

48

46

Western Suburbs Weekly

52

44

TOTAL Perth Community Publications

783

741

 

 

 

ADELAIDE COMMUNITY PUBLICATIONS

 

 

City (was City Messenger)

25

23

City North Messenger

34

39

East Torrens Messenger

29

31

Eastern Courier Messenger

64

65

Guardian Messenger

65

60

Leader Messenger

35

34

Mitcham & Hills Messenger

31

27

Northern Messenger

80

88

Portside Messenger

41

38

Southern Times Messenger

88

82

Weekly Times Messenger

72

71

TOTAL Adelaide Community Publications

583

573

Source: Roy Morgan Single Source, October 2013 – September 2015 n = 100,866, October 2014 – September 2016 n = 100,913 Australians 14+

Michele Levine – CEO, Roy Morgan Research, says:

“Roy Morgan’s latest Readership results show that these free publications reach over six million Australians a week, and provide an unmatched, localised platform for smaller advertisers in the area—as well as national retailers and banks needing to engage effectively with individual suburban target markets.  

“The Melton Leader was the fastest-growing community newspaper in the country—until News Corp closed the title in June alongside six others in the stable.

Star News Group and Metro Media Publishing look set to benefit from a newfound monopoly among local news audiences in Melton, Brimbank, Wyndham and Hobsons Bay.”

For comments or more information please contact:
Roy Morgan - Enquiries
Office: (+61) (03) 9224 5309
askroymorgan@roymorgan.com


About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2